Meet Mark Blei June 15, 2009
Posted by Mark Blei in : Staff posts , trackbackThis week we begin a new feature where we introduce you to a few new staff members at Dynamic Logic every week . Here they will discuss their specialties, new challenges they may have faced and how the challenges were overcome, interesting projects they have worked on and new things that they have learned.
We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on everyday.
Since there is no better way to start than with yourself I invite you to
Meet Mark Blei -Global Business Development and Marketing
My name is Mark Blei and I’m involved in Sales and Marketing. I work out of the New York City office and live most of the time in Southern Ontario in Canada.
The most interesting project I’ve worked on recently was a custom project for a client that had both good Organic and Paid Search results but didn’t know how to maximize their engagement or how to study it.
Working in collaboration with Millward Brown we created a mock search environment and studied the actions and preferences of targeted participants.
We combined the observed behavioral data with standard AdIndex brand metrics like Awareness, Association, Favorability and Intent. .
Our research findings changed this client’s digital marketing strategy for both Search and Banner Advertisements.
It was fascinating because I got to see firsthand how effective our custom research group is at creating methodologies that work alongside our standard approach to ad effectiveness measurement. Methodologies that are easy to implement but also answer complicated questions. This project also opened my eyes to the wealth of knowledge within the Millward Brown family of companies.
Our research findings changed this client’s digital marketing strategy for both Search and Banner Advertisements.
In my spare time I enjoy ocean cruising I have been on over 160 cruises which adds up to over two years of my life at sea! The picture to the right is of me on my last cruise in St. Thomas. I recently got married and was worried that my new wife wouldn’t enjoy cruising. Luckily she loved it.
If you are interested in how Dynamic Logic can help your company overcome its challenges, or if you know where a guy can get a balcony cabin without spending his retirement fund- I invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
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