Of note 5/4/2009 May 4, 2009
Posted by Mark Blei in : Uncategorized , trackbackAlec Andronikovs chief mobilizer for MoVoxx Inc. Mentioned a brand impact study we did for a movie trailer in which “The mobile campaign aided awareness of the film by 19.3 points, which represented a 45 percent increase in awareness of the film. Furthermore, mobile engagement rate measurements found that 39 percent of the audience used their mobile phone to “find theaters and movie times” while 29 percent “watched movie trailers.”"
It’s an interesting article take a look at it HERE. If you’re interested in finding out how Dynamic Logic can help you make your mobile campaigns work better please call us at 212-844-3700. Tell us you read it here.
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