Our phone numbers will remain the same.

Please update your contact information. We look forward to having you visit us in our new space.

iMedia on a roll today May 19, 2009

Wow, what a great newsletter today from iMedia- really topical and interesting stuff.

There is a great article on 4 costly metrics misconceptions

Another on “How Twitter and email can benefit targeted marketing.”

How we screwed up online advertising, and finally some guidelines for successful video advertising.

By the way, if you want to make sure that your online advertising buys are working as hard for you as they possibly can, or if you are interested in optimizing your video campaigns you can always take all the guesswork out and give us a buzz.

Of note 5/4/2009 May 4, 2009

Alec Andronikovs chief mobilizer for MoVoxx Inc. Mentioned a brand impact study we did for a movie trailer in which “The mobile campaign aided awareness of the film by 19.3 points, which represented a 45 percent increase in awareness of the film. Furthermore, mobile engagement rate measurements found that 39 percent of the audience used their mobile phone to “find theaters and movie times” while 29 percent “watched movie trailers.”"

It’s an interesting article take a look at it HERE. If you’re interested in finding out how Dynamic Logic can help you make your mobile campaigns work better please call us at 212-844-3700. Tell us you read it here.