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Drugmakers move more to online April 27, 2009

I was perusing an article today in Modern Medicine when the following paragraph caught my eye.

“Recent data shows an ROI of five to one for online DTC because online ads are better targeted than print or TV. The Internet audience is as big as the TV audience and still growing, while TV is shrinking. Consumers are moving online and advertisers have to follow them. Pharma is relatively late to the game and lags other sectors in online DTC.”

Neat Huh?

Want to find out more about making your Pharma online campaign work for you? Contact us at 212-844-37oo. Tell them you saw it here.

Read The whole story—>DTC ad spending decreased last year

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