Dynamic Logic Inc. Online Research Blog » Industry Buzz & Snippets: 04/21/09

Industry Buzz & Snippets: 04/21/09 – MarketingVOX April 21, 2009

Posted by Mark Blei in : Uncategorized , trackback

Industry Buzz & Snippets: 04/21/09 – MarketingVOX
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Ad Networks and Analytics:

DogTime Media — a network devoted to pet owners and the $43.5 billion annual pet market — has blossomed to 350 publishers and 349 pet bloggers: 13.7 million unique visitors in March. That’s 43% growth from January 2009’s 9.6 million.
AdJuggler now offers on-demand pricing with no contracts. The firm claims this “pay as you go” structure has never before been implemented for online ad serving.
Spring Partners launched Springpad in beta — a publishers channel that connects newspaper publications to online readers by helping them erect niche hosted by Springpad.
BlueTie launched Adventive this week. It helps publishers deliver online ads that “feel” like features, stimulating engagement. See Slideshare presentation.
Publishers Clearing House launched an ad network composed of its own web properties. In total it draws about five million monthly uniques and 90 million page views. It also launched a b2b site: pchonlinenetwork.com.

Biz Buzz:

Google Labs launched a new feature called News Timeline, which “organizes information chronologically by presenting results from Google News and other data sources on a zoomable, graphical timeline.” Users can drag the timeline through days, weeks, months, years or decades to explore a given query.
At the IAB Digital Video conference this week, Publicis execs shared thoughts on the Pool — an ad model designed in tandem with online video providers. No specifics were given, but the killer app is expected to launch in 2010 — and blow pre-roll out of the water.

Campaigns of Note:

Voila: the final culmination of Google’s YouTube Symphony Orchestra effort. The orchestra, which features 90 musicians culled from all over the world, includes a Spanish guitarist, a Dutch harpist and a Lithuanian birbyne player.

Overseas:

TNS Media Intelligence’s Adex reports that in February 2009, online display ads drew 16.2% of all ad spend in France, up 1.7% from ‘08 — making online display advertising third in terms of ad spend. The first two were TV and press, which took 61% of ad budgets.

Publishing:

The Interactive Advertising Bureau (IAB) has released fresh digital video advertising guidelines.

Search:

Social Networks:

The University of Wisconsin-Madison’s Neural Interface Technology Research & Optimization Lab is experimenting with using mere thoughts to send “tweets,” or Twitter messages. Results are disturbingly encouraging.
Twitter launched sign in with Twitter, which lets users connect their accounts to third-party services — much like Facebook Connect and Google Friend Connect.
Marketing Vox is a great source for industry news and newsletters subscribe by clicking HERE

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