BrandZ Top 100 Most Valuable Brands: Predicting the winners April 21, 2009
Posted by Mark Blei in : Uncategorized , trackbackThe fourth annual BrandZ Top 100 Most Valuable Brands ranking will be released on Wednesday, April 29. The BrandZ Top 100 is the first and only ranking that combines solid consumer research with publicly available financial data. While the results are embargoed until the official release, recent events have caused me to wonder which brands might rise in the ranking compared to last year.
Topping the ranking last year was Google. While it was the subject of much comment on blogs, Google’s preeminence was hardly a surprising result. A large proportion of Google’s advertising revenue derives from the strong but intangible emotional connection that users have with the brand. This connection keeps them coming back to use Google time after time. In BrandZ terminology, a high proportion of people around the world are “Bonded” to Google. They trust Google to find them the information they need. They appreciate it and think it is better than the alternatives.
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