In Other Industry News Today April 27, 2009
Posted by Mark Blei in : Uncategorized , add a comment- Yahoo finally Announced it would close their Geocities service and close out all Geocities websites. Giving current customers the option to upgrade to one of the Yahoo! small business or other paid non Geocities accounts- See their press release HERE
- MarketingVox had an interesting article on a study by Forrester Research saying that Interactive Advertising is still growing- See Their Article HERE
- Research firm ComScore was downgraded from a buy to a hold position by Needham, based on valuation and a high YTD Churn rate or the rate of which customers unsubscribe or leave. This according to briefing.com, will most likely to affect their Q2 revenue results as the ComScore model had predicted a slight improvement. See MSN article HERE
- Possibly in light of the fact that analysts like Zenith Optimedia are predicting that newspaper in 2009 may well see a loss of nearly 12% in print advertisements See HERE the New York Times is once again considering a paid subscription model in order to bring up revenue. NYT Co. chairman Arthur Sulzberger Jr. seemed to suggest to shareholders at its 113th annual meeting Thursday the advertiser-supported online model is not going to change soon. See Both Marketingvox and Adweek covered the story See Adweeks coverage which I quoted from HERE
By Mark Blei compiled by various sources.
Drugmakers move more to online April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentI was perusing an article today in Modern Medicine when the following paragraph caught my eye.
“Recent data shows an ROI of five to one for online DTC because online ads are better targeted than print or TV. The Internet audience is as big as the TV audience and still growing, while TV is shrinking. Consumers are moving online and advertisers have to follow them. Pharma is relatively late to the game and lags other sectors in online DTC.”
Neat Huh?
Want to find out more about making your Pharma online campaign work for you? Contact us at 212-844-37oo. Tell them you saw it here.
Read The whole story—>DTC ad spending decreased last year
Accounts on the move Via Media Posts Accounts on the move April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentMediapost is a great place to get industry information see their web page at Mediapost.com or just subscribe to Accounts on the Move
Clip or Click? NeuroFocus Study Shows Online Coupons Top Print in Effectiveness — But Adding a New Branded Element Reverses the Results April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentBrainwave-Based Research Reveals First-Ever Analysis of How Consumers Respond to Coupons at the Deep Subconscious Level
BERKELEY, Calif.–BUSINESS WIRE–As the economy drives millions more consumers to use coupons, and online coupon sites report record traffic, manufacturers and retailers seek to know: which is more effective, print or web-based versions?
NeuroFocus, the world’s leading neuromarketing company, announced the results of the first research that examines consumer responses to coupons at the deep subconscious level of the brain. The findings carry significant implications for marketers as coupon use accelerates across many demographics.
NeuroFocus’ study analyzed consumers’ brainwave activity and combined those findings with eye tracking and galvanic skin response measurements to arrive at results that reveal how print and online coupons fared in three primary neurological measurements:
Key Neurological Metrics:
Attention
Emotional Engagement
Memory Retention
And three additional Market Performance Indicator metrics derived from the KNM’s:
Market Performance Indicators:
Purchase Intent
Novelty
Awareness
Overall Findings:
Online coupons have significantly stronger potential appeal to consumers than print coupons
The research shows that across the board, the online version of a coupon outperformed the print version, by wide margins in almost every one of the neurometrics categories. Only in Memory Retention were the two coupon types close, and even there the online version still held a significant advantage.
Google tops the BrandZ Top 100 for the third year in a row April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentYou know you have a successful brand when your market share dominates the category. Another good indicator of success is when your brand’s name becomes a verb. A third way to demonstrate brand prowess is to top the BrandZ Most Valuable Global Brands ranking three years in a row. Now Google can say, “Been there,
Read The Rest—>Google tops the BrandZ Top 100 for the third year in a row
BrandZ Top 100 Most Valuable Brands: Predicting the winners April 21, 2009
Posted by Mark Blei in : Uncategorized , add a commentThe fourth annual BrandZ Top 100 Most Valuable Brands ranking will be released on Wednesday, April 29. The BrandZ Top 100 is the first and only ranking that combines solid consumer research with publicly available financial data. While the results are embargoed until the official release, recent events have caused me to wonder which brands might rise in the ranking compared to last year.
Topping the ranking last year was Google. While it was the subject of much comment on blogs, Google’s preeminence was hardly a surprising result. A large proportion of Google’s advertising revenue derives from the strong but intangible emotional connection that users have with the brand. This connection keeps them coming back to use Google time after time. In BrandZ terminology, a high proportion of people around the world are “Bonded” to Google. They trust Google to find them the information they need. They appreciate it and think it is better than the alternatives.
READ THE REST OF THIS POST HERE->
BrandZ Top 100 Most Valuable Brands: Predicting the winners
Dynamic Logic in iMedia April 21, 2009
Posted by Mark Blei in : Uncategorized , add a comment Filling in the mobile measurement gaps
By: Jennifer Okula
Click-through rates, SMS subscribers, widget/application interaction time, mobile video downloads, game plays — these are no doubt good metrics for determining the success of a mobile marketing campaign. However, advertisers could be in jeopardy of making some of the same mistakes that were made in the early days of online advertising, when click-through seemed like the fast answer to ROI. In the current economic environment, it is increasingly important to measure the value of every marketing dollar spent.
The mobile medium can and should be viewed as a brand-building platform, just as TV, print, and the internet have proven to be time and again. This is especially the case for mobile today, given that there is still little clutter and users are still curious and engaged. Newly released normative benchmarking data across 34 Dynamic Logic mobile ad effectiveness studies shows that WAP banner ads can increase traditional brand metrics such as brand awareness and purchase intent.
Full Article at http://www.imediaconnection.com
Industry Buzz & Snippets: 04/21/09 – MarketingVOX April 21, 2009
Posted by Mark Blei in : Uncategorized , add a commentIndustry Buzz & Snippets: 04/21/09 – MarketingVOX
Marketing Vox is a great source for industry news and newsletters subscribe by clicking HERE
Ad Networks and Analytics:
- DogTime Media — a network devoted to pet owners and the $43.5 billion annual pet market — has blossomed to 350 publishers and 349 pet bloggers: 13.7 million unique visitors in March. That’s 43% growth from January 2009’s 9.6 million.
- AdJuggler now offers on-demand pricing with no contracts. The firm claims this “pay as you go” structure has never before been implemented for online ad serving.
- Spring Partners launched Springpad in beta — a publishers channel that connects newspaper publications to online readers by helping them erect niche hosted by Springpad.
- BlueTie launched Adventive this week. It helps publishers deliver online ads that “feel” like features, stimulating engagement. See Slideshare presentation.
- Publishers Clearing House launched an ad network composed of its own web properties. In total it draws about five million monthly uniques and 90 million page views. It also launched a b2b site: pchonlinenetwork.com.
Biz Buzz:
- Google Labs launched a new feature called News Timeline, which “organizes information chronologically by presenting results from Google News and other data sources on a zoomable, graphical timeline.” Users can drag the timeline through days, weeks, months, years or decades to explore a given query.
- At the IAB Digital Video conference this week, Publicis execs shared thoughts on the Pool — an ad model designed in tandem with online video providers. No specifics were given, but the killer app is expected to launch in 2010 — and blow pre-roll out of the water.
Campaigns of Note:
- Voila: the final culmination of Google’s YouTube Symphony Orchestra effort. The orchestra, which features 90 musicians culled from all over the world, includes a Spanish guitarist, a Dutch harpist and a Lithuanian birbyne player.
Overseas:
- TNS Media Intelligence’s Adex reports that in February 2009, online display ads drew 16.2% of all ad spend in France, up 1.7% from ‘08 — making online display advertising third in terms of ad spend. The first two were TV and press, which took 61% of ad budgets.
Publishing:
- The Interactive Advertising Bureau (IAB) has released fresh digital video advertising guidelines.
Search:
- Healthline is incorporating semantic search tools into its website.
- Search Engine Journal published a cheat sheet for Yahoo and Google Search.
Social Networks:
- The University of Wisconsin-Madison’s Neural Interface Technology Research & Optimization Lab is experimenting with using mere thoughts to send “tweets,” or Twitter messages. Results are disturbingly encouraging.
- Twitter launched sign in with Twitter, which lets users connect their accounts to third-party services — much like Facebook Connect and Google Friend Connect.
- Marketing Vox is a great source for industry news and newsletters subscribe by clicking HERE
Digg to Microsoft: Thanks, We'll Take it From Here – MarketingVOX April 21, 2009
Posted by Mark Blei in : Uncategorized , add a commentDigg to Microsoft: Thanks, We’ll Take it From Here – MarketingVOX
also read more on this CNET report.
Does Content Matter? April 21, 2009
Posted by Mark Blei in : Uncategorized , add a commentDoes Content Matter? By Josh Chasin via MediaPost 04/15/2009
