Online Ad Growth Slowed To 11% In 2008 March 30, 2009
Posted by Mark Blei in : Uncategorized , trackbackOnline advertising growth was cut by more than half last year to 10.6% as the recession put the brakes on Internet ad spending after years of eye-popping gains. According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion, with the fourth-quarter total of $6.1 billion virtually unchanged from each of the four previous quarters. The 2.6% increase in fourth quarter ad revenue compared to a year ago was the smallest since 2002 as the usual holiday season surge in ad spending failed to materialize. The 51% of total online ad dollars spent during the second half of 2008 was also the lowest percentage for the last six months of any year since 2002. Read The Rest—->Online Ad Growth Slowed To 11% In 2008
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