Facebook: A young network with an old mindset? March 30, 2009
Posted by Mark Blei in : Uncategorized , trackbackYes, I know what you’re thinking. “Not another post about Facebook.” Forgive me, but in yesterday’s New York Times, an executive from the world’s fastest growing social network suggested that Facebook users will not have the final say in how the site evolves. The quoted statement suggests a very old-school, command-and-control mindset. In this age of consumer control, don’t the hip young managers of Facebook know that marketers are meant to “just let go?”
In his article “Is Facebook Growing Up Too Fast?” Brad Stone presents an interesting overview of the social network and the difficulties brought on by its exceptional growth. What intrigued me most was the apparent discrepancy between what Facebook users expect from the site and the vision of the Facebook management team. This difference raises all sorts of questions about when a brand should exercise control.
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