Social Media Metrics Vary Based on the Community February 5, 2009
Posted by Mark Blei in : Uncategorized , trackbackFor many marketers, metrics are a stumbling block when it comes to social media. Like snowflakes, no two communities are the same. Whether you’re using social media to connect with employees—like McDonald’s—or consumers makes a big difference in how you judge their success. E-Centric recently talked with David Carter, CTO and co-founder of Awareness and Mike Lewis, vice president of marketing of the Waltham, MA-based company about the best ways to gauge the effectiveness of an online community. Awareness recently introduced a prefab, ready-to-deploy, online community building solution.
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