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Nestle Seeks Consumers' Design Advice February 5, 2009

NEW YORK Who needs a design firm? Apparently not Nestle Confections and Snacks. The candy maker is asking consumers to pick the latest packaging for its Goobers, Sno-Caps and Oh Henry! brands. To come up with the finalists it used the Web-based shop MarketSplash by HP.

Participants are invited to go to Adeliciousdilemma.com to vote through March 6. For their trouble they are entered to win one of five $100 candy prize packs. Online marketing including a YouTube video supports.

The brand package redesign that receives the most votes will be on shelves by year’s end.

Read The Rest—>Nestle Seeks Consumers’ Design Advice

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