Media Post Accounts On The Move Feb 2, 2009 Issue February 5, 2009
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| China Mobile |
| Zenith Media |
| Zenith Media was awarded China Mobile’s $100 million media account. The agency successfully defended the account against Mindshare, Carat and Universal McCann. |
| BMW |
| In Review |
| Universal McCann and incumbent GSD&M Idea City are the remaining two agencies vying for BMW’s $200 million media account. |
| Sony Electronics Latin America |
| Mediaedge:cia |
| Sony Electronics Latin America awarded Mediaedge:cia its $150 million media planning and buying account. |
| Chantix |
| Mcgarrybowen |
| Pfizer moved creative chores on Chantix, a smoking-cessation drug, from McCann HumanCare to Mcgarrybowen. The account is valued at $60 million. |
| Hewlett-Packard |
| BBDO |
| BBDO Worldwide was awarded Hewlett-Packard’s consolidated Imaging and Printing Group account. |
| Saudi Arabian Airlines |
| Cliff Freeman & Partners |
| Cliff Freeman & Partners was named agency of record in the U.S. for Saudi Arabian Airlines, the national airline of Saudi Arabia. The agency will be responsible for all creative, interactive and media executions. |
| The Barbados Tourism Authority |
| MMG Worldwide |
| Following a four-month review, MMG Worldwide was awarded a three-year advertising agency of record contract with The Barbados Tourism Authority. The campaign, launching in the spring, will include print, broadcast and online marketing and promotion to raise awareness of the Barbados brand and increase travel to the country. The account is valued at $8 million. ISM previously handled the account. |
| Sony Latin America |
| La Comunidad |
| La Comunidad was awarded strategic, integrated advertising and marketing duties for Sony Latin America. |
| TuitionBids.com |
| TDA Advertising & Design |
| TuitionBids.com named TDA Advertising & Design as its first advertising agency of record. The agency will handle corporate design, online and cable television advertising and sponsorship marketing, with first work launching this summer. The account is valued at $1 million. |
| New York City Ballet |
| AKQA |
| AKQA was tapped by New York City Ballet to be its first digital agency of record. |
| Denver Center Theatre Company |
| Cactus d> |
| Denver Center Theatre Company hired Cactus as its agency of record. |
| Carlsberg Canada |
| GJP Advertising |
| Carlsberg Canada tapped GJP Advertising as its agency of record. New work will launch in the spring. |
| Hess Corporation |
| Organic |
| Organic was named a digital agency for Hess Corporation. |
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