Industry Buzz & Snippets: 02/05/09 February 5, 2009
Posted by Mark Blei in : Uncategorized , trackbackMarketing Vox is a great source for industry news and newsletters subscribe by clicking HERE
Ad Networks and Analytics:
- Mobile web ad platform Mojiva reports it’s served over one billion ads in its first eight months of operation.
- Email/marketing firm ExactTarget is partnering with ShareThis to develop a marketing solution for social media platforms. More elaborate details were not revealed.
Agencies and Marketing Execs:
- Platform-A’s Lynda Clarizio has exited stage left at AOL. She will be replaced by ex-Yahoo Gregory Coleman — the third person to fill this role in 17 months.
- Barbara Tejada, formerly of Crispin Porter + Bogusky, joins EVB as creative manager.
- Jonathan Lister, ex-SVP of AOL Europe, is now managing director of Google Canada.
- Draft FCB has been chosen to manage Starbucks’ direct marketing and CRM duties, including its loyalty card business.
- Burst Media added ex-Wachovia CMO Jim Garrity to its board of directors.
Biz Buzz:
- CPL firm Pontiflex has been chosen by the Environmental Defense Fund and the US Fund for UNICEF to conduct their online lead-generation advertising.
- Microlending firm Kiva launched an API.
Campaigns of Note:
- Microsoft is launching original programming for its Zune portable media player. The first such “show” will be Cinemash, a comedy series co-produced by Mean magazine.
Legal, Government and Regulation:
- Warner Music is filing suit against Songbeat, a desktop app for “discovering” and playing music from online.
Mobile:
- Mobile app firm GetJar has launched an Ads program for its developer community. The format is pay-per-performance: developers can display contextual ads as mobile applications are used.
Music:
- Meet Gigulate a site that weds music news, blogs and gig listings. It is currently in beta, with invites available here.
New and Improved:
- Media artist Patrick Bolvin experiments with YouTube as a potential gaming platform.
Publishing:
- Layoffs have hit the previously-impenetrable Bloomberg LP. The company, which has never conducted layoffs before, will cut 100 from its TV and radio arms.
Search:
- Video search engine blinks is relaunching its search platform with audio meta-data tagging, among other bells and whistles.
Social Networks:
- Social entertainment firm Slide is partnering with content production company Katalyst Media (the lovechild of Ashtun Kutcher and Jason Goldberg). Under the partnership, Slide will exclusively distribute KatalystHQ, a web series about life at Katalyst Media, across its Facebook FunSpace app.
- Social network hi5 has launched a casual games section, dubbed hi5 Games.
- Google launched Latitude, an add-on social network service that could enable marketers to peg users’ real-time locations via mobile, then target them with local deals.
- 140 Characters nostalgically describes how Twitter was born, all of three years ago.
User Experience:
- President Obama outfares Tom Hanks as the nation’s most influential celebrity.
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