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Advertising to Mobile Phones Now the Norm February 5, 2009

And a significant number of users say they respond to such messages

NEW YORK Advertising to mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile ads.)

Thirty-three percent of Americans with mobile phones said they recalled seeing mobile advertising during the fourth quarter of 2008. Among those with iPhones, the figure was even higher, at 41 percent. “The vast majority of these ads were seen in SMS text messages,” the report notes.

Read The Rest—>Advertising to Mobile Phones Now the Norm

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