Media Post Accounts On The Move Jan 26, 2009 Issue January 29, 2009
Posted by Mark Blei in : Uncategorized , trackbackFor more great MediaPost content and Newsletters CLICK HERE
| Mon, Jan 26, 2009 |
| Carrefour |
| Publicis Groupe |
| Publicis Groupe was awarded Carrefour’s corporate and commercial advertising account. |
| Illinois Lottery |
| Energy BBDO |
| The Illinois Lottery awarded Energy BBDO its $105 million general market advertising contract. Energy BBDO, along with Omnicom partners OMD and The Integer Group, will handle strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing services. The awarded contract has an initial term of two years, with two one-year renewals possible. |
| Totino’s |
| Fallon |
| Totino’s moved its creative advertising duties on its $20 million account from Saatchi & Saatchi to Fallon. |
| Newell Rubbermaid |
| McCann Worldgroup |
| Newell Rubbermaid has named McCann Worldgroup Salt Lake City as global creative agency of record for its Technology Global Business Unit. The assignment spans 36 countries in North America, EMEA, and the Asia Pacific region. Work focuses on branding and business-to-business advertising, digital and marketing communications responsibilities for the company’s technology brands for the office and classroom, including DYMO, endicia, CardScan and Mimio. The account is estimated at $20 million. |
| Jones GABA |
| Ricochet Partners |
| Ricochet Partners was named agency of record by the Jones Soda Co. for Jones GABA. The agency will be responsible for developing print, online, POS, Web and social media elements. Work is scheduled to launch in February. |
| Country Inns & Suites |
| Olson |
| Country Inns & Suites tapped Olson to handle creative duties on its $4 million advertising account. |
| Burger King Restaurants of Canada |
| TAXI 2 |
| Burger King Restaurants of Canada selected TAXI 2 to handle creative duties nationwide, following a review. TAXI Montreal will work with TAXI 2 to develop campaigns for the Quebec market. Quebec media, which was not part of the review, has been added to Initiative’s English Canada assignment. |
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