Global recession: threat or opportunity? January 29, 2009
Posted by Mark Blei in : Uncategorized , trackbackNow that Barack Obama is the 44th President of the United States, many are hoping he will act boldly and swiftly (as he promised in his inaugural address) to improve the state of the American economy. If the Obama administration succeeds in doing this, marketers around the world will breathe a collective sigh of relief.
Unlike previous U.S. recessions, this one has quickly affected people living in countries far away, including China, India and Indonesia. Marketers around the world are facing an unprecedented decline in consumer demand for goods and services.
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