WPP’s Sorrell: 2009 ‘Very Tough’, Zuckerberg Made Mistake On Beacon January 30, 2009
Posted by Mark Blei in : Uncategorized , add a commentNo surprise that Martin Sorrell sees the next few months as “very tough,” but the WPP ad group CEO also reckons the financial markets will improve in the second half of the year, leading to a “real-world” recovery in 2010 (via Bloomberg).
By that time, though, the advertising world will have changed: “Old media will never be the same again or as profitable again,” he told an International Advertising Association gathering in London yesterday (via Campaign mag).
Read The Rest—>Very Tough’, Zuckerberg Made Mistake On Beacon
WPP Takes Stake in Omniture January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentThe agreement is a testament to Martin Sorrell’s belief that ad holding companies must branch out beyond their traditional expertise
NEW YORK WPP Group and Omniture have concluded a collaboration agreement through which the holding company will invest $25 million in the analytics firm.
The firms agreed to work together on product development, with WPP shops like OgilveyOne, Wunderman, Enfatico, GroupM and 24/7 Real Media participating.
The plan calls for WPP in 12-18 months to shift its own technology and data products onto Omniture’s platform. This includes 24/7’s ad-serving systems and TNS’ data collection platforms.
The agreement is a testament to WPP CEO Martin Sorrell’s belief that ad holding companies must branch out beyond their traditional expertise in media and creative. (WPP spent $649 million to buy ad serving firm and network 24/7 Real Media in May 2007.)
“In the current economic environment and as clients continue to experiment with and develop their online budgets, the need for better analysis, measurement and focus on return on investment is more important than ever,” Sorrell said in a statement.
WPP bought 2.8 million units of Omniture common stock at $8.76 per share. Based on Omniture’s outstanding shares, WPP will own about 3 percent of the company.
Omniture’s shares this morning opened at $9.44. The firm also issued a warrant giving WPP the option to purchase more shares if undisclosed performance objectives are met.
Read The Rest—>WPP Takes Stake in Omniture
Global recession: threat or opportunity? January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentNow that Barack Obama is the 44th President of the United States, many are hoping he will act boldly and swiftly (as he promised in his inaugural address) to improve the state of the American economy. If the Obama administration succeeds in doing this, marketers around the world will breathe a collective sigh of relief.
Unlike previous U.S. recessions, this one has quickly affected people living in countries far away, including China, India and Indonesia. Marketers around the world are facing an unprecedented decline in consumer demand for goods and services.
Read The Rest—>Global recession: threat or opportunity?
U.S. Postal Service considers cutting back delivery to five days a week January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentWashington, D.C.—Following a loss of $2.8 billion last year and with more losses projected for this year, the head of the U.S. Postal Service asked Congress Wednesday to lift the six-days-a-week delivery required of the service.
Postmaster General John Potter said the USPS could lose as much as $6 billion this year unless it has more financial relief, including the possibility of eliminating mail delivery on Saturdays or on some other day when the volume of mail is light.
Read The Rest–>U.S. Postal Service considers cutting back delivery to five days a week
Digital Britain report: Broadband for all by 2012 January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentLONDON – In its Digital Britain report issued today the Government has set out its aim to develop a universal broadband service by 2012, which it called vital for Britain, one that offers nationwide broadband speeds of up to 2mb per second and includes wireless coverage.
In the Digital Britain interim report, the Government stressed the importance of ensuring “that being digital is within the grasp of everyone”
Subject to further analysis, the government believes that a speed of 2mb per second is the most realistic option for a universal service, when factoring in costs, capability and the connection of the absolute number of homes.
The Government intends to develop detailed proposals for the design and operation of a new, more broadly-based scheme to fund the Universal Service Commitment, including who should contribute and its governance and accountability structures.
It plans to encourage the development of public service champions of universal take up and intends to appoint a digital inclusion champion and expert taskforce to drive the Government’s work on digital inclusion.
It is intended that the champion “will provide a clear channel of communication between central and local government, industry, third and public sectors, and the client group, to ensure all available expertise and resource is harnessed in pursuit of a shared understanding of digital inclusion”.
Read The Rest——> Digital Britain report: Broadbarend for all by 2012
Traditional Media Use Stabilizes as Online Rises January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentOnline shopping and social networking jumped while TV news was flat.
Traditional media usage by Internet users in the US remained largely steady in 2008 after falling in 2007, judging by respondents to a Ketchum and USC Annenberg Strategic Public Relations Center survey conducted in late 2008. For instance, less than two-thirds of respondents said they watched major network TV news, about the same as in 2007 but down from the 71% who said so in 2006. Traditional media use leveled off while use of shopping and social networking Websites rose sharply, increasing their attraction for marketers. Shopping sites, for example, more than doubled in popularity to be visited by 35% of Internet users in 2008. Ketchum and USC Annenberg also noted 44% of shopping site visitors read consumer reviews and comments, expanding the sites’ influence.
Read The Rest—>Traditional Media Use Stabilizes as Online Rises
Eight Mobile Technologies to Watch in 2009, 2010 January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentAnalyst firm Gartner has just released a report that highlights eight up-and-coming mobile technologies which they predict will impact the mobile industry over the course of the next two years. According to Nick Jones, vice president and analyst at the firm, the technologies they’ve identified will evolve quickly and will likely pose issues that will have to be addressed by short term strategies.
The eight technologies identified include the following:Read The Rest—>Eight Mobile Technologies to Watch in 2009, 2010
Media Post Accounts On The Move Jan 26, 2009 Issue January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentFor more great MediaPost content and Newsletters CLICK HERE
| Mon, Jan 26, 2009 |
| Carrefour |
| Publicis Groupe |
| Publicis Groupe was awarded Carrefour’s corporate and commercial advertising account. |
| Illinois Lottery |
| Energy BBDO |
| The Illinois Lottery awarded Energy BBDO its $105 million general market advertising contract. Energy BBDO, along with Omnicom partners OMD and The Integer Group, will handle strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing services. The awarded contract has an initial term of two years, with two one-year renewals possible. |
| Totino’s |
| Fallon |
| Totino’s moved its creative advertising duties on its $20 million account from Saatchi & Saatchi to Fallon. |
| Newell Rubbermaid |
| McCann Worldgroup |
| Newell Rubbermaid has named McCann Worldgroup Salt Lake City as global creative agency of record for its Technology Global Business Unit. The assignment spans 36 countries in North America, EMEA, and the Asia Pacific region. Work focuses on branding and business-to-business advertising, digital and marketing communications responsibilities for the company’s technology brands for the office and classroom, including DYMO, endicia, CardScan and Mimio. The account is estimated at $20 million. |
| Jones GABA |
| Ricochet Partners |
| Ricochet Partners was named agency of record by the Jones Soda Co. for Jones GABA. The agency will be responsible for developing print, online, POS, Web and social media elements. Work is scheduled to launch in February. |
| Country Inns & Suites |
| Olson |
| Country Inns & Suites tapped Olson to handle creative duties on its $4 million advertising account. |
| Burger King Restaurants of Canada |
| TAXI 2 |
| Burger King Restaurants of Canada selected TAXI 2 to handle creative duties nationwide, following a review. TAXI Montreal will work with TAXI 2 to develop campaigns for the Quebec market. Quebec media, which was not part of the review, has been added to Initiative’s English Canada assignment. |
For more great MediaPost content and Newsletters CLICK HERE
People On The Move Jan 27, 2009 Issue January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentFor more great MediaPost content and Newsletters CLICK HERE
Tribal DDB Worldwide named DAVID HERNANDEZ to the dual role of managing director and executive creative director for the Chicago office. Hernandez joins Tribal DDB from OgilvyOne, Chicago, where he was senior partner, executive creative director.
Publishing Group of America named AMY CHERNOFF svp/group publisher for all PGA titles; LINDA RICH was named associate publisher, direct response; SHANNON HAY was named east coast associate publisher; ERICA SCHULTZ was named Midwest associate publisher; and FRANK ZIER was named Nashville and west coast associate publisher. Lastly, MICHELE BELIER has been named director of research marketing and JULIA LIGHT was named marketing services director.
Fuor Digital promoted KELLY MILLER to vice president and media director and hired KATY KATZ as director of business development and marketing and JACQUI MONIESON as business development manager.
Hotwire promoted CLEM BASON from vice president of merchandising at Hotwire.com to president of the Hotwire group.
CBS Films named TERI BOGGESS senior vice president, creative advertising content; CHERIE CRANE senior vice president, media and research; and MAGGIE SCHMIDT senior vice president of publicity.
Healthline Networks named TERRY CORNELISSEN Midwest sales director in Chicago. He was formerly director of digital sales for Golf Channel.
Publicis hired JOE JOHNSON as evp, executive creative director. Johnson will develop ad campaigns for Procter & Gamble’s Vicks global brand. He joins the agency from Ogilvy New York, where he most recently served as creative director.
BrightLine iTV promoted JOANNA HALL to vice president of experience design.
LINKSTORM named ARI BRANDT as its chief executive officer. Brandt most recently served as the head of digital media for Condé Nast Business Media Group. He succeeds Linkstorm’s founding CEO, DAVID SIDMAN.
ContextWeb promoted JOSHUA PERKIEL from senior account executive to sales manager, northeast region.
Let’s Talk Twitter: MediaBytes with Shelly Palmer January 29, 2009 January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentIf you are having trouble viewing our video player, check out MediaBytes on YouTube.
The House of Representatives defeated the bill to delay the DTV transition. For now the transition will still happen on February 17th, 2009. However, an amended bill could be reintroduced as early as next week.
The RIAA may be teaming up with ISP’s to fight illegal fire sharing. The Recording Industry Association of America is reportedly in talks with AT&T and Comcast to send intellectual property pirates warnings about illegal sharing and may even terminate violaters accounts. The move comes just weeks after the RIAA announced that they would cease to pursue legal action against illegal file sharers.
AOL will lay off 10% of its workforce. AOL CEO Randy Flaco announced that the company would cut nearly 700 positions over the next few quarters. The move comes as no surprise for the struggling company, whose parent company Time Warner recently announced a $25 billion write-down.
The New York Times has hired Goldman Sachs to explore sale of its share of the Boston Red Sox. The Times, whose income fell 48% year over year, owns a 17.8% share of New England Sports Venture, which owns the Red Sox.
ABC may move Jimmy Kimmel Live into Nightline’s time slot. The programming decision would pit Kimmel directly against NBC’s Conan O’Brien, who is set to take over the Tonight Show. Nightline has aired in the 11:35 ET time slot for over 29 years.
