Media Post Accounts On The Move 12/15/2008 December 19, 2008
Posted by Mark Blei in : Uncategorized , trackbackFor more great MediaPost content and Newsletters CLICK HERE
| Home Depot |
| The Richards Group |
| The Richards Group retained creative chores on Home Depot’s $580 million advertising account. |
| Burt’s Bees Canada |
| zig |
| Burt’s Bees Canada tapped zig as its agency of record. |
| Levi Strauss |
| Wieden + Kennedy |
| Wieden + Kennedy was awarded creative chores on the $80 million Levi Strauss advertising account. Bartle Bogle Hegarty previously handled the work. |
| John Deere |
| Mindshare |
| Mindshare was awarded John Deere’s national media planning and buying duties. GSD&M Idea City previously handled the account. |
| Knorr |
| Lowe |
| Knorr tapped Lowe to handle creative chores in Europe, Latin America and Asia-Pacific areas. JWT previously handled the work. |
| NBC Entertainment |
| Naked Communications |
| NBC Entertainment awarded Naked Communications a media assignment. |
| MillerCoors |
| Draftfcb |
| Draftfcb was awarded additional work by MillerCoors, this time picking up work for its Molson and Killian’s Irish Red brands. |
| Del Monte |
| DraftFCB |
| DraftFCB was awarded creative and media planning chores on Del Monte’s pet food brands, estimated at $30 million. |
| University of Phoenix |
| Pereira & O’Dell |
| Pereira & O’Dell was named lead creative agency on the University of Phoenix’s $200 million advertising account. |
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