Google Focuses on Retail Basics December 19, 2008
Posted by Mark Blei in : Uncategorized , trackbackOnline giant draws strength from brick-and-mortar sales.
Despite slowing, search advertising spending growth is predicted to stay in the double digits for the next five years. Clearly Google stands to gain from that trend, so one might expect the company to encourage retailers in their online sales along with their offline efforts. Yet John McAteer, industry director of retail at Google, told eMarketer the vast majority of its business will continue to involve supporting physical store sales.
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