Denuo Tool Sheds Light On Moment Of 'Recommendation,' Just One Part Of New VivaKi Social Kit December 19, 2008
Posted by Mark Blei in : Uncategorized , trackbackAmong the suite of tools VivaKi has assembled in the new social media “toolkit” it is providing to Publicis agencies and clients are some powerful new planning, buying and campaign management applications that reveal how quickly big agencies are adapting to the new world of Web 3.0 marketing. Among them, is SocialLight, a new tool developed by Publicis’ Denuo unit that enables agencies and advertisers to understand how, when and why someone makes a recommendation about a brand to someone else via online social media. “Not a lot of information exists on the actual moment of recommendation. The actual moment of advocacy for a given brand in a category,” Dan Buczaczer, senior vice president-director of Denuo told a group of Publicis executives crammed into the New York offices of MediaVest Wednesday for an internal debriefing of the new social media tools being collected by the VivaKi Nerve Center.
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