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“Choice” is the Killer App December 19, 2008

ADOTAS EXCLUSIVE — We live in a three-screen world, juggling between cell phones, laptops and flat-screen televisions as we strive to work, communicate, shop and relax. The Internet, once limited to desktop computers or laptops, is now equally at home on cell phones and smart phones, making it easier for users to consume media – even TV shows – as well as work and shop on-the-run. As this transition has progressed, the advertising industry – particularly television advertising – has been shaken and is scrambling to retake ground lost to online, banner, and search-driven pay-per-click advertising delivered via the Internet or on mobile browsers.

Read The Rest—>“Choice” is the Killer App

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