WeatherBug Launches new ad-supported Wireless Application Protocol campaign December 11, 2008
Posted by Mark Blei in : Uncategorized , trackbackWeatherBug, a provider of live, local weather information for customers and professional customers, released an integrated mobile advertising campaign today for the cold and flu season. The new ad-supported Wireless Application Protocol campaign, integrates daily forecast information from WeatherBug, cold and flu tips, and outbreak statistics and maps from the Center for Disease Control and Prevention.
Mobile customers can also subscribe to receive a free daily text alert from 4INFO, the leading text messaging service in the United States, which includes daily forecast information and cold and flu outbreak information from the Center for Disease Control and Prevention that is geo-targeted to a user’s specific ZIP code. customers can simply visit weatherbug.com on their mobile device to subscribe to the service.
“We are very excited to present this comprehensive program to advertisers and thrilled to work with 4INFO to bring it to fruition,” said Michael Lombardi, vice president of advertising sales and marketing at WeatherBug. “We’ve taken the same great cold and flu content and local weather information available on our Web site and desktop application and applied it to the mobile space. Furthermore, we integrated an SMS component for registered customers that includes geo-targeted content. We are already seeing success with brand name advertisers and expect to get a significant number of mobile customers subscribe to the daily text alerts.”
Advertisers who participate in the program will get an opportunity to reach customers with targeted and relevant content while also generating additional brand awareness with a tech-savvy mobile user.
Read The Rest—>WeatherBug Launches new ad-supported Wireless Application Protocol campaign
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