Media Post Accounts on The Move 12/08/2008 December 8, 2008
Posted by Mark Blei in : Uncategorized , trackbackFor more great MediaPost content and Newsletters CLICK HERE
| Honda EMEAR |
| Wieden + Kennedy |
| Wieden + Kennedy extended its relationship with Honda following a five-way pitch for support of company’s environmental activities. First project will be the 2009 launch of the Honda Insight, a hybrid family 5-door vehicle. The EMEAR activity will be run out of Wieden + Kennedy Amsterdam. Wieden + Kennedy London will continue to lead the Honda UK business. The campaign will run across Europe, the Middle East, Africa and Russia. |
| Farmers Insurance |
| The Richards Group |
| Farmers Insurance Group of Companies named The Richards Group as its advertising agency of record, following a four-month search. The agency will be responsible for brand and creative development, strategic planning, media buying, relationship marketing, and digital initiatives. |
| Levi Strauss |
| In Review |
| Wieden + Kennedy and Cutwater, which partnered with sister shop TBWA/Chiat/Day, are the two agencies that remain in contention for U.S. creative chores on the $80 million Levi Strauss advertising account. |
| Wal-Mart |
| In Review |
| Wal-Mart has placed its estimated $40 million digital advertising account in review. |
| Stella Artois |
| Mother |
| Stella Artois awarded Mother London a global ad campaign, valued at $30 million. |
| International Olympic Committee |
| Cole & Weber United |
| Cole & Weber United was awarded global creative and media planning chores for the International Olympic Committee. |
| Arby’s Restaurant Group |
| Sparks Grove |
| Arby’s Restaurant Group named Sparks Grove as its interactive agency of record. |
| BDO Seidman |
| Seiter & Miller |
| Seiter & Miller was named lead creative and media agency for accounting firm, BDO Seidman. The account is estimated at $5 million. For more great MediaPost content and Newsletters CLICK HERE |
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