MarketingVox Industry Buzz & Snippets: 12/04/08 December 5, 2008
Posted by Mark Blei in : Uncategorized , trackbackMarketing Vox is a great source for industry news and newsletters subscribe by clicking HERE
Ad Networks and Analytics:
- Online contextual display ad firm LucidMedia secured $8.8 million in its third funding round, including converted debt. Leading investors included Lake Street Capital, RLI Partners and Melton Investments.
Agencies and Marketing Execs:
- Silicon Alley Insider claims ex-AOL exec Jonathan Miller, who clearly covets Yahoo, is the latter’s first choice to succeed Jerry Yang.
- Ex-Yahoo techie Qi Lu is expected to be appointed Microsoft’s digital head.
Biz Buzz:
- Digital media firm GoFish Corp. secured $22.5 million in financing, led by Panorama Capital, Rustic Canyon Partners and Rembrandt Venture Partners.
- Hallmark is partnering with Joost TV, a free service that lets users watch TV from their computers after downloading its desktop software. Joost viewers will now have access to The Hallmark Channel and the Hallmark Movie Channel. Hallmark is optimistic that the deal will avail its brand to more, and more digitally-minded, advertisers.
- Online printing firm Mimeo — thought by some to be a “Kinko’s killer” — is expanding from Memphis to Newark, New Jersey. Mimeo achieved 18% year-over-year growth as of September. Last year, Goldman Sachs led a financing round infusing it with $25 million.
Campaigns of Note:
- This two-minute teaser is for Coco, a silent film about the life of Coco Chanel. Directed by Carl Lagerfield, the full production debuts on the Chanel website on December 5th. It accompanies Lagerfield’s Paris-Moscow collection.
- Ask.com’s current campaign, featuring quirky, off-putting inquisitors hanging limply on the bodies of ordinary citizens, is not helping the flagging brand improve its image.
Mobile:
- Apple’s current list of top iPhone applications is a treasure trove of opportunity for enterprising marketers: customers will pay plenty for games and entertainment; and free apps run the thematic gamut.
- The Electronic Frontier Foundation is petitioning to the US Copyright Office to broaden a rule allowing users to “unlock” carrier-specific mobile units without violating the DMCA’s anti-circumvention provision. (The law prohibits owners from penetrating codes that control access to copyrighted material — in this case, the material that prevents a phone from use outside a certain carrier’s jurisdiction.)
Publishing:
- Having concluded that “automated news doesn’t quite work,” news aggregating site Techmeme incorporated human editors into its mix.
Search:
- Google’s incorporated a search box, and HD embed, into YouTube videos.
- iCrossing is partnering with Beijing Gridsom Technology Co., a search engine marketing service, to broaden its range to the Asian market.
Social Networks:
- Rumor has it Facebook may auction shares of its news feed off to advertisers.
- The New York Times explores why Twitter really turned Facebook down.
- Giant Realm, which targets men aged 18-34, launched a free social media platform for online publishers. “The goal is to transform the communities being migrated onto the Giant Realm Platform into lively social destinations,” MediaPost writes. There is no cost to participants; advertisers are encouraged to explore the offering.
- Total Prestige, a social networking site for millionaires, is receiving a private cash infusion of at least $1 million. The river of financing comes from Frank DeRose of Furrata Capital.
- Oodle-powered classifieds may be incorporated into the Facebook mix.
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