Learning to Work with Social Networks December 2, 2008
Posted by Mark Blei in : Uncategorized , trackbackDECEMBER 2, 2008
A developing medium offers new targeting options.
While many marketers want to use social networks as part of their strategies, they still have no clear list of best practices for the medium. Getting friends to spread a marketing message to each other is a great goal, but how is that best done? A November article in Ad Age detailed efforts to use the connections between social network users. Paul Moore, director of insights at Yahoo!, found that targeting friends of a given sports fan led to more reach than targeting fans who did not know each other—even if the fan’s friends did not identify an interest in sports themselves. Read The Rest—>Learning to Work with Social Networks
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