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Updated: CBS Taps OMD for Media November 19, 2008

Assignment includes namesake network and Showtime

NEW YORK CBS has awarded its media planning and buying chores across all traditional and digital platforms to Omnicom Group’s OMD without a review.

The assignment includes the CBS and Showtime networks. Spending on the account in 2007 was $135 million, per media tracking service Recma.

Interpublic Group’s Initiative has handled the work, which it won in March 2006 after a review. At that time, Alan Cohen, now CEO of OMD USA, was with Initiative and led the winning pitch. (Initiative took over the business from then incumbent Carat. OMD placed second in that review.)

Read The Rest—> Updated: CBS Taps OMD for Media

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