Shoppers Continue to Shift Purchases Online November 19, 2008
Posted by Mark Blei in : Uncategorized , trackbackAmid the current economic downturn, 53 percent of consumers cite price as a reason to buy online, compared with 46 percent last year. However, convenience continues to trump price as 76 percent of consumers cite the ability to shop 24 hours a day and 74 percent mentioned time saving as key factors for choosing online shopping.
The results are based on a Nielsen Online survey, conducted Nov. 6-11, intended to gauge online consumers’ holiday shopping plans for 2008.
Survey results indicate that holiday gift budgets are shifting online. Respondents said that they would spend an increased percentage of their holiday shopping budget online, an average of 41 percent compared to 39 percent last year. And more respondents indicated that they would spend the majority of their holiday gift budgets online, up to 36 percent from 32 percent a year ago.
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