Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months November 19, 2008
Posted by Mark Blei in : Uncategorized , trackbackWill Cut Back on Broadcast TV, Magazines and National Newspapers
Published: November 19, 2008 NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the new Advertiser Optimism Report by Advertiser Perceptions.
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| The latest Advertiser Optimism Report by Advertiser Perceptions. Click to enlarge. |
But while the outlook is somewhat bleak for the aforementioned ad media, others like online, cable TV and mobile are likely to attract more of marketers’ money.
The report shows a large percentage of the advertisers polled (68%) said they plan to increase their ad spending online. Still, that number is down four points from 72% six months ago. The numbers were also slightly down for cable TV (27% vs. 28%) and mobile (51% vs. 53%) over that same period but remained on the “optimistic” side of the scale.
Read The Rest—>Spending in Cable, Online, Mobile in Next 6 Months
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