Majority of Mobile Users Would View Ads to Get Bill Discount November 19, 2008
Posted by Mark Blei in : Uncategorized , trackbackNearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.
A 50% bill reduction is the most popular discount amount mobile customers desire. Specifically, 19% of mobile users who say they would view ads for a discount would settle for a bill reduction of up to 25%, while 36% would like a 50% discount and 7% would view ads for a 75% break. Another 14% say they will only view ads if their cell phone bill is completely free
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