How-To: Using Social Media Strategically (Pt I) November 19, 2008
Posted by Mark Blei in : Uncategorized , trackbackThis how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow — while we were all busy finishing college or growing our business — the world’s most social people took over the Web and made it their own.
The numbers are now not only compelling, they’re trending toward the ubiquitous:
- 86 million Americans use the social Web
- Including 75% of college students
- And 60% of wealthy adults
The problem now isn’t whether it’s worth it — it’s that it’s so overwhelming, it can seem impenetrable. Natives bounce from one social activity to another: navigating, publishing, connecting. All second nature.
What follows is a two-part series on using social media to spread your brand message. We’ll cover what social media is, and how companies are using it.
Read The Rest—>How-To: Using Social Media Strategically (Pt I)
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