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Analysts Mixed Over '09 Online Ad Spend Predictions November 19, 2008

by Gavin O’Malley, Wednesday, Nov 19, 2008 8:00 AM ET Borrell Associates raised eyebrows recently with its bleak prediction that online ad spending will top out next year. But following a brief radio silence, industry thought leaders are responding–and in some cases, challenging the research firm’s prognosis.

“There is definitely a softness in the market that we haven’t seen in years,” said Clark Kokich, CEO of the Microsoft-owned online ad agency Razorfish.

“Online ad spends are now a significant part of the media mix, and they’re not going to be immune from scrutiny,” Kokich added. “If consumer spending continues to decline, clients will have to rein in their spending.”

Read The Rest—>Analysts Mixed Over ‘09 Online Ad Spend Predictions

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