Miller High Life Goes On a Loyalty Binge November 14, 2008
Posted by Mark Blei in : Uncategorized , trackbackThe Miller Brewing Company has never backed off the almost punnish nature of its Miller High Life brand, given the slang use of the word high.
“High Life” has been, after all, the brand trademark for decades—to the point that a couple years back Miller could release a short-lived product trademarked, simply, Miller Beer. It is in this spirit of shirking subtle communication points that Miller Brewing has introduced the High Life Extras loyalty initiative—in essence, its hoppy version of MyCokeRewards.
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