TV Spots Don’t Work Online. Here’s What Does …. � Adotas November 13, 2008
Posted by Mark Blei in : Uncategorized , trackbackADOTAS EXCLUSIVE — I mean sure, we all have lazy days — but seriously, is there nothing more pathetic than some big corporate brand slapping its 30- or 60-second spot up on a website, blasting a big email out and maybe even putting some “uber-cool” badge on its homepage directing customers to “check out our cool new video.” Arrrggggg, please, for the love of Susan Powter, stop the insanity!
We all know how tantalizing video shoots are — they make us feel like junior Bruckheimers and Speilbergs — but the reality is that traditional spot TV does not work on the Internet.
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