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Mom Bloggers: Advertisers Should Focus More on Media Placement than Creativity – Media Buyer Planner November 11, 2008

Posted by Mark Blei in : Uncategorized , trackback

Mothers who read and contribute to blogs are more active online and more receptive to online marketing than the rest of U.S. mothers, according to a new study. When viewing ads online, relevance is rated by mom bloggers as the most important factor. Special offers and uniqueness of ads rated lowest, suggesting advertisers should place more importance on media placement rather than creativity, according to research from Lucid Marketing.

View chart of how moms who read and publish, or who are “clueless” about blogs, feel about social networking.

Read The Rest—>Mom Bloggers: Advertisers Should Focus More on Media Placement than Creativity – Media Buyer Planner

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