Report: Interactive ad spending will slow in 2009 :: BtoB Magazine November 7, 2008
Posted by Mark Blei in : Uncategorized , trackbackWilliamsburg, Va.—While the trend away from traditional media campaigns continues and interactive online advertising is still growing overall, some components of interactive advertising will show little or no growth, or may even decline in 2009, according to the “2009 Outlook: Local Interactive Advertising” report from research and consulting firm Borrell Associates.
Borrell forecast that offline media spending will drop 1.4% next year, while interactive media overall will increase by 7.2%. Local interactive ad spending will grow by 7.8% in 2009, reaching $13.9 billion, compared with an anticipated $12.9 billion in 2008, according to the company.
Read The Rest—>Report: Interactive ad spending will slow in 2009 :: BtoB Magazine
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