The Big Fat Marketing Blog Rockin’ with the O November 5, 2008
Posted by Mark Blei in : Uncategorized , trackbackSometimes you just have to dance. That’s the approach search marketing agency Oneupweb took when its Barack Obama yard signs kept disappearing from the company grounds, looted by an unseen enemy of the First Amendment.
The solution the Traverse City MI firm arrived at? A 30-foot projection of a dancing Obama thrown onto the walls of its building the night before Election Day.
Lisa Wehr, Oneupweb’s founder, president and CEO, says the neighborhood of the company’s headquarters was a hotbed of Jon McCain signs, but that when her company put out Obama markers, they were stolen—not once or twice, but several times in the last few months.
“Meanwhile, we had been looking at some of the interesting projection campaigns that had been done for Halloween, and the viral spread they’d gotten,” she says. “So one on our marketing guys got hold of a projector, and we decided to outdo the sign thief.”
“After all, ‘one up’ is in our name,” she says.
The projection video was a looped clip of Sen. Obama dancing on Ellen DeGeneres’ talk show. Oneupweb also produced a dramatized, Dragnet-ized version of the birth of the amazing 30-foot senator and posted it to YouTube.
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