Happy Thanksgiving America ! – There will be no posting until after the holiday. November 26, 2008
Posted by Mark Blei in : Uncategorized , add a commentMedia Post Accounts on The Move November 24, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Mon, Nov 24, 2008 |
| Starbucks |
| BBDO New York |
| BBDO New York picked up creative chores on the $60 million Starbucks account, succeeding Wieden & Kennedy. The agency’s first brand work is expected to debut next year. |
| CBS |
| OMD |
| OMD scored CBS’s media planning and buying duties, valued at $135 million, without a review. Initiative previously handled the work. |
| MillerCoors |
| MC Media |
| MillerCoors tapped Draftfcb, Initiative and Kinetic to handle the company’s consolidated media duties, valued at $400 million. The three agencies will form a special unit to handle the work called MC Media. The group of agencies will be responsible for planning and buying media focused against the general market in all media channels, excluding digital, across MillerCoors’ entire brand portfolio. |
| Hewlett-Packard |
| In Review |
| Omnicom Group, WPP Group and Havas are the three holding companies left in contention for Hewlett-Packard’s global marketing work in its Technology Solutions Group. |
| Sport Chalet |
| TM Advertising |
| Sport Chalet hired TM Advertising as its first advertising agency of record. In addition to media planning and buying duties, which TM took over last year, responsibilities now include creative and strategic planning. TM’s first assignment will be to develop creative to support upcoming winter and holiday marketing initiatives. |
| Dave & Buster’s |
| Merkley + Partners |
| Dave & Buster’s awarded Merkley + Partners creative chores on its $13 million advertising account. |
| Wedgwood |
| In Review |
| Wedgwood china, owned by Waterford Wedgwood USA, placed its creative and media accounts in review. |
| Kodak |
| Deutsch |
| Deutsch New York was tapped to handle creative and media duties for Kodak’s inkjet printers. The account is estimated at $50 million. Ogilvy & Mather previously handled the account. For more great MediaPost content and Newsletters CLICK HERE |
Talks Malcolm Gladwell: What we can learn from spaghetti sauce November 21, 2008
Posted by Mark Blei in : Uncategorized , add a commentNielsen Cancels National Client Meeting, Cites Economy November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentby Joe Mandese
A little more than a week after canceling a promising new out-of-home television audience measurement service due to concerns about the “current economic environment,” Nielsen has canceled plans for its annual client meeting in 2009. The event, which was set to take place March 11-13 in Las Vegas, has grown to be something of a boondoggle in recent years–in which Nielsen wined, dined and entertained clients, and spent more time promoting its vision and new products than discussing serious methodological issues surrounding its measurement of media audiences.
Read The Rest—> Nielsen Cancels National Client Meeting, Cites Economy
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentWill Cut Back on Broadcast TV, Magazines and National Newspapers
Published: November 19, 2008 NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the new Advertiser Optimism Report by Advertiser Perceptions.
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| The latest Advertiser Optimism Report by Advertiser Perceptions. Click to enlarge. |
But while the outlook is somewhat bleak for the aforementioned ad media, others like online, cable TV and mobile are likely to attract more of marketers’ money.
The report shows a large percentage of the advertisers polled (68%) said they plan to increase their ad spending online. Still, that number is down four points from 72% six months ago. The numbers were also slightly down for cable TV (27% vs. 28%) and mobile (51% vs. 53%) over that same period but remained on the “optimistic” side of the scale.
Read The Rest—>Spending in Cable, Online, Mobile in Next 6 Months
Kraft, Folgers, Olay Top Baby Boomer Gals' WOM November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentBaby boomer women talk about Kraft more than any other packaged goods food brand, according to results of word-of-mouth research released Tuesday by Rodale’s Prevention magazine, in partnership with Keller Fay Group’s ongoing TalkTrack study. JM Smuckers’ recently acquired Folgers, meanwhile, is the brand that boomers are more likely to talk about in comparison with younger women. That’s significant, since the study’s tracking of a year’s worth of online and offline conversations also determined that boomer women have “higher quality” WOM than younger women do–the conversations are more credible, and they are more likely than younger women to pass on what they hear to others, to seek additional information and, most significantly, to actually purchase the products talked about.
Ad Spending Confidence Falls To Recent Low, More Downside Than Upside For Most Major Media November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe confidence of U.S. ad executive spending plans has fallen to its worst point in recent history, according to the just-released Fall 2008 edition of a semi-annual tracking study of their perceptions of the strength of the media economy. Expectations for the ad spending over the next six months has declined for all media vs. previous expectations, and with the exception of three high-growth sectors – online, mobile and cable TV – the percentage of ad budgets expected to decrease outweighs those that are expected to increase, according to the findings of the Media Economy Report from Advertiser Perceptions Inc. The report, which is derived from surveys of more than 1,000 advertising executives – both marketers and media buyers – responsible for recommending and/or approving ad budgets across media, is the most devastating indication yet that the U.S. advertising economy is falling into a malaise following the credit crisis and economic meltdown that has swept through the U.S. and global marketplace since October. The news follows other weakening signs for the advertising economy, including downward revisions from industry ad trackers, reports from analysts and consultants, and a general perception that the industry is in the throes of the kind of recession it hasn’t experienced since the dot-com bust in 2001.
Read The Rest—>Ad Spending Confidence Falls To Recent Low, More Downside Than Upside For Most Major Media
Analysts Mixed Over '09 Online Ad Spend Predictions November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentby Gavin O’Malley, Wednesday, Nov 19, 2008 8:00 AM ET “There is definitely a softness in the market that we haven’t seen in years,” said Clark Kokich, CEO of the Microsoft-owned online ad agency Razorfish. “Online ad spends are now a significant part of the media mix, and they’re not going to be immune from scrutiny,” Kokich added. “If consumer spending continues to decline, clients will have to rein in their spending.”
Borrell Associates raised eyebrows recently with its bleak prediction that online ad spending will top out next year. But following a brief radio silence, industry thought leaders are responding–and in some cases, challenging the research firm’s prognosis.
Read The Rest—>Analysts Mixed Over ‘09 Online Ad Spend Predictions
How-To: Using Social Media Strategically (Pt I) November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentThis how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow — while we were all busy finishing college or growing our business — the world’s most social people took over the Web and made it their own.
The numbers are now not only compelling, they’re trending toward the ubiquitous:
- 86 million Americans use the social Web
- Including 75% of college students
- And 60% of wealthy adults
The problem now isn’t whether it’s worth it — it’s that it’s so overwhelming, it can seem impenetrable. Natives bounce from one social activity to another: navigating, publishing, connecting. All second nature.
What follows is a two-part series on using social media to spread your brand message. We’ll cover what social media is, and how companies are using it.
Read The Rest—>How-To: Using Social Media Strategically (Pt I)
Majority of Mobile Users Would View Ads to Get Bill Discount November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentNearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.
A 50% bill reduction is the most popular discount amount mobile customers desire. Specifically, 19% of mobile users who say they would view ads for a discount would settle for a bill reduction of up to 25%, while 36% would like a 50% discount and 7% would view ads for a 75% break. Another 14% say they will only view ads if their cell phone bill is completely free
Read The Rest—>Majority of Mobile Users Would View Ads to Get Bill Discount
