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Agencies slam branding of $700bn bailout plan – Brand Republic News – Brand Republic October 2, 2008

NEW YORK – The rejection of the US government’s $700bn plan to solve the financial crisis was down to a “failure of branding” in the way it was sold to the American people, according to the leaders of US ad agencies

Read The rest here-Agencies slam branding of $700bn bailout plan – Brand Republic News – Brand Republic

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