Media Post Accounts on The Move September 29, 2008
Posted by Mark Blei in : Uncategorized , trackback| Mon, Sep 29, 2008Wachovia |
| Ogilvy & Mather |
| Wachovia selected a team of agencies led by Ogilvy & Mather to handle its creative and media accounts, valued at $145 million. Maxus, Neo@Ogilvy and Soho Square are the other winning agencies. |
| Starbucks |
| Wieden + Kennedy |
| Starbucks has parted ways with its agency of four years, Wieden + Kennedy. |
| Men’s Wearhouse |
| DeVito/Verdi |
| Men’s Wearhouse selected DeVito/Verdi to handle its national advertising and marketing communications account. The agency will provide strategic planning, advertising, public relations, market planning and promotions. DeVito/Verdi will also handle marketing for the company’s other retail brands: K&G, MW Tux, Moores Clothing For Men (Canada), as well as new projects in development. The account is estimated at $62 million. |
| Cadbury |
| SSF Group |
| Cadbury is consolidating its $200 million account with SSF Group, a group formed by Saatchi & Saatchi and Fallon. |
| HomeGoods |
| In Review |
| TJX’s HomeGoods placed its advertising account in review. Incumbent Gotham will not defend. |
| Wall Street Journal |
| McGarryBowen |
| The Wall Street Journal selected McGarryBowen to handle creative for future projects. |
| Henkel |
| OMD |
| OMD has retained media buying and planning duties on Henkel’s U.S. account, estimated at $60 million. |
| American Cancer Society |
| In Review |
| The American Cancer Society placed its advertising account in review. Incumbent T.G. Madison will defend. |
| Sherwin-Williams |
| In Review |
| Carmichael Lynch and McKinney are the remaining agencies competing for Sherwin-Williams’ creative and media planning chores. Wyse Advertising previously handled the $40 million account. |
| NYSE Euronext |
| In Review |
| McCann Erickson, DDB and Euro RSCG are the three remaining agencies vying for NYSE Euronext’s $30 million global creative and media chores. |
| Meineke Car Care Centers |
| Wyse Advertising |
| Meineke Car Care Centers selected Wyse Advertising to manage its national brand and promotional campaigns for the company’s 900 service centers nationwide. For more great MediaPost content and Newsletters CLICK HERE |
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