SanDisk Announces a New Physical Music Format September 22, 2008
Posted by Mark Blei in : Uncategorized , trackbackIt’s no secret that music sales comprised of physical media (i.e. CDs) are down in the face of huge competition from iTunes and other digital distribution channels. At the same time, no one ever said the record labels would give up on physical sales easily. Today SanDisk, along with the four major record labels (Warner Bros., EMI, Sony BMG and Universal Music Group) have announced a new format: slotMusic. slotMusic is essentially a microSD card with an album on it, and the partners plan to roll it out in time for the holiday season.
According to the format’s official site, Wal-Mart and Best Buy are already lined up to stock the cards.
With slotMusic, songs will be loaded onto what are known as microSD cards, the fingernail-size siblings of the larger and more popular SD card format. Slots for microSD cards can be found in scores of mobile phones, including those from Research In Motion, Nokia, Palm, Samsung, and Motorola. “There’s a billion phones out there and a lot of them can play music and a lot of them have a microSD slot,” says Daniel Schreiber, a SanDisk vice-president. “We think there’s still a need for a tangible, physical product. People will appreciate walking out of the store playing music on their phones.”
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