Due to the Jewish Holiday there will be no posts today September 30, 2008
Posted by Mark Blei in : Uncategorized , add a commentTo all our Jewish readers Happy Rosh Hashanah
Media Post Accounts on The Move September 29, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Mon, Sep 29, 2008Wachovia |
| Ogilvy & Mather |
| Wachovia selected a team of agencies led by Ogilvy & Mather to handle its creative and media accounts, valued at $145 million. Maxus, Neo@Ogilvy and Soho Square are the other winning agencies. |
| Starbucks |
| Wieden + Kennedy |
| Starbucks has parted ways with its agency of four years, Wieden + Kennedy. |
| Men’s Wearhouse |
| DeVito/Verdi |
| Men’s Wearhouse selected DeVito/Verdi to handle its national advertising and marketing communications account. The agency will provide strategic planning, advertising, public relations, market planning and promotions. DeVito/Verdi will also handle marketing for the company’s other retail brands: K&G, MW Tux, Moores Clothing For Men (Canada), as well as new projects in development. The account is estimated at $62 million. |
| Cadbury |
| SSF Group |
| Cadbury is consolidating its $200 million account with SSF Group, a group formed by Saatchi & Saatchi and Fallon. |
| HomeGoods |
| In Review |
| TJX’s HomeGoods placed its advertising account in review. Incumbent Gotham will not defend. |
| Wall Street Journal |
| McGarryBowen |
| The Wall Street Journal selected McGarryBowen to handle creative for future projects. |
| Henkel |
| OMD |
| OMD has retained media buying and planning duties on Henkel’s U.S. account, estimated at $60 million. |
| American Cancer Society |
| In Review |
| The American Cancer Society placed its advertising account in review. Incumbent T.G. Madison will defend. |
| Sherwin-Williams |
| In Review |
| Carmichael Lynch and McKinney are the remaining agencies competing for Sherwin-Williams’ creative and media planning chores. Wyse Advertising previously handled the $40 million account. |
| NYSE Euronext |
| In Review |
| McCann Erickson, DDB and Euro RSCG are the three remaining agencies vying for NYSE Euronext’s $30 million global creative and media chores. |
| Meineke Car Care Centers |
| Wyse Advertising |
| Meineke Car Care Centers selected Wyse Advertising to manage its national brand and promotional campaigns for the company’s 900 service centers nationwide. For more great MediaPost content and Newsletters CLICK HERE |
‘Ad Age’: Top 100 media companies saw 4.6% revenue growth in ’07 September 29, 2008
Posted by Mark Blei in : Uncategorized , add a commentLos Angeles—The nation’s top 100 media companies had total revenue growth of 4.6% last year, the slowest growth since 2001, according to a report from Advertising Age, a sibling publication of BtoB.
According to the Ad Age report, “100 Leading Media Companies,” the top 100 U.S. media companies had revenue of $299.1 billion in 2007, including money from advertising, subscriptions and fees.
Time Warner topped the list, with net U.S. media revenue of $35.6 billion last year.
In terms of media categories, digital was the growth leader, with revenue up 10.8% over 2006. Cable network growth was close behind, at 10.6%, while newspapers were down 6.8%.
Cable systems and satellite services accounted for a record 31% of 2007 U.S. media revenue, according to the report.
The full report is available at www.adage.com.
—Kate Maddox
WPP to quit UK for Ireland for tax reasons September 29, 2008
Posted by Mark Blei in : Uncategorized , add a commentLONDON – In another blow for Gordon Brown and his business taxation policies, Sir Martin Sorrell’s WPP Group is to leave the UK and shift its British headquarters to Ireland because of changes to the tax regime, which could cost the marketing group tens of millions of pounds.
WPP is expected to announce this week it is moving its tax domicile from the UK because of the threat of a markedly higher corporation tax bill.
READ THE REST HERE
Congress Agrees on $700 Billion Buyout: MediaBytes with Shelly Palmer September 29, 2008 September 29, 2008
Posted by Mark Blei in : Uncategorized , add a commentWatch Shelly’s commentary on the biggest banking buyout in United States history.
AT&T is switching its satellite-television provider to DIRECTV. Despite signing a one-month extension with the DISH NETWORK last week, AT&T will ditch the struggling provider. Analysts believe that AT&T left DISH because of the companies lower-end market and its inability to roll out quality High Definition programming faster than its competitor.
Screen legend Paul Newman passed away this weekend. Newman, the Academy Award winner known for roles in Cool Hand Luke, Butch Cassidy and the Sundance Kid and The Sting, was also a philanthropist and avid sports fans. His Newman’s Own company has given more than $250 million to charity.
The FCC is considering rules for product placement on television. While consumer groups want product placement to be more transparent, advertisers see it as one of the last viable ways to get your product to the audience. Product Placement has grown so rampant that American Idol logged 4,636 product placement shots during the first half of 2008.
Baltimore will become the first city to test SPRINT’s WIMAX network. The service, which will provide users with wireless internet access at home, as well as mobile internet, will begin offering the mobile product for as little as $30/month. While Sprint is banking on its next generation wireless network to increase revenue, the fact that it is not compliant with AT&T and Verizon’s 4G.
To Compete Locally, Global Brands Must Adapt September 25, 2008
Posted by Mark Blei in : Uncategorized , add a commentSo says Millward Brown Group CEO Eileen Campbell, who spoke today during an Advertising Week panel
By Andrew McMains
NEW YORK The success of a global brand in a local market hinges largely on the brand’s ability to adapt to local needs and tastes, according to Millward Brown Group CEO Eileen Campbell, who spoke today during an Advertising Week panel discussion on global branding.
CLICK HERE FOR COMPLETE COVERAGE OF ADVERTISING WEEK 2008
“Cultural relevance is important,” said Campbell. “You need to respect local culture and become part of it.”
As an example, Campbell pointed to Ogilvy & Mather’s “Real Beauty” campaign for Unilever’s Dove, which in Western markets has featured images of everyday women in their underwear. In the Middle East, the concept was modified to simply reveal the face behind a woman’s veil.
Other keys to global brand success include crafting a clear and consistent positioning and having a sense of dynamism and authenticity, said Campbell.
And, of course, the “brand experience” has to be great, she added. Showing a slide of Millward Brown’s top 15 global brands for 2008, Campbell noted that they “tend to have a uni-brand strategy.” The list included Coca-Cola, Microsoft, Google, Citi, Toyota, McDonald’s, Nokia, Apple, IBM, Marlboro and General Electric.
That said, a global brand is “not just a logo, it’s not just a common philosophy,” Campbell said. Rather, such brands “engage with consumers in a way that feels local to them.”
Size, in and of itself, doesn’t always matter. “Being big isn’t necessarily better, and frankly, bigness brings complexity,” Campbell said. And when it comes to devising a marketing approach, “the core human motivations are the things that are going to transcend cultures.”
Also part of the discussion, which was moderated by Brandweek editor Todd Wasserman, was John Weinstock, vice president of marketing for digital appliances at LG Electronics USA, and American Marketing Association chief marketing officer Nancy Costopulos. More than 30 people attended the 45-minute event, which took place this morning at the Paley Center for Media in midtown Manhattan.
AdReaction – Part 3 of 3 – Research Suggests Web Users Are Growing More Accepting of Over-Content Ads September 25, 2008
Posted by Mark Blei in : Uncategorized , add a comment September 2008 – Part 3 of 3 |
| N E W S Y O U C A N U S E | |
This issue of Beyond the Click highlights more findings from Dynamic Logic’s AdReaction 5 Survey, which gauges consumers’ opinions towards advertising.  Research Trends Suggest Web Users Are Growing More Accepting of Over-Content Ads As part of the AdReaction 5 Study on consumer perceptions of specific forms of advertising, Dynamic Logic research shows that consumers continue to feel that the “appropriate” number of ads that appear over the content of the Web pages they are browsing is two per hour. This number is consistent with the results for the same question asked in the previous AdReaction 3 & AdReaction 4 surveys, conducted in 2003 and 2005, respectively. Certainly, there continue to be people who feel that over-content – or “intrusive” ads – are never appropriate, even to support free Web content, but this amounts to roughly one in four people (21%). The majority of U.S. respondents feel that some over-content ads are appropriate to support free content and that number centers around two over-content ads per hour (a calculation based on median number). The most promising finding for advertisers and online publishers from this research is that the percentage of people who feel that no over-content ads are appropriate has dropped from 32% in 2003 to 21% in this latest study, suggesting that people may be more willing to accept some advertising in exchange for viewing free content.
This AdReaction study also highlighted that two-thirds of respondents felt advertising on the Web sites they visit has increased over the past six months. Compared to the results of this question back in 2005, more people – 66% – say online advertising is increasing compared to 57% three years ago. Based on prior research conducted around clutter, we believe that there are two main reasons why consumers perceive an increase in online advertising. Firstly, over the last few years Web surfers have begun to broaden the number and types of Web sites they visit. Someone who used to visit a major portal to check mail and news now may go to a variety of sites – their social networking site, a local newspaper site and various sites particular to their hobbies and interests. The so-called “long-tail of the Web” is getting fatter. Some of the less recognized sites attract less popular brands and have less strict ad policies. Thus, on these sites, you are more likely to see a greater percentage of intrusive ad formats and a larger number of ads in general. So, while the major portals and other large sites have likely maintained or even decreased their ad clutter (because they have greater access to ad effectiveness and user experience data), consumers’ usage of a wider var iety of sites may be resulting in their perception of increased overall clutter. Secondly, as more and more big brands come online, people “see” more advertising than they used to. Online ads are more noticeable than before and this adds to the perception that clutter is increasing. While it is safe to assume that consumers want less advertising rather than more, many consumers understand advertising’s role in supporting the content they like. Finding the right balance between the amount of advertising that produces positive impact for brands and what consumers feel is fair and appropriate in exchange for valuable content is important. NOTE: A median was used as opposed to mean since the distribution curve is asymmetrical. Median is calculated by finding a number where 50% of the population is below that number and 50% is above. Field dates: Sept 2007, sample size: 933 U.S. respondents. |
| A B O U T A D R E A C T I O N |
AdReaction is a recurring survey conducted by Dynamic Logic aimed to measure consumer opinions and perceptions of various types and formats of advertising. AdReaction 5 was fielded in September 2007 in the U.S. in addition to Canada, UK, France, Germany, Italy, Spain and the Netherlands. The sample was randomly selected from Lightspeed’s panel and reflects the national population. |
| A B O U T D Y N A M I C L O G I C |
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic’s research includes: AdIndex® to test and analyze advertising across digital platforms, CrossMedia Research™ to evaluate multimedia campaigns, MarketNorms®, a syndicated ad effectiveness planning and benchmarking database, and LinkSelect for Digital, an online copy-testing solution developed jointly with Millward Brown. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Providence, London, Paris, Frankfurt and Hong Kong. Clients include leading marketers, advertising agencies and media companies. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. www.dynamiclogic.com |
| C O N T A C T U S |
| www.dynamiclogic.com 909 Third Avenue, 8th Floor +1-800-245-2455 |
| Copyright © 1999-2008 Dyn amic Logic Inc. – A Millward Brown Company. All Rights Reserved. If you enjoy Beyond the Click, let us know. Please send feedback, comments and topics you’d like to see addressed to marketing@dynamiclogic.com. All letters become property of Dynamic Logic and may be edited for space and clarity. To subscribe to this email newsletter, please visit http://www.dynamiclogic.com/na/research and enter your email address in the newsletters box on the left. |
Google's G1 Takes On iPhone and Mobile Web September 24, 2008
Posted by Mark Blei in : Uncategorized , add a commentMove over, iPhone–the Gphone has arrived. After months of Internet-fueled speculation and hype, T-Mobile Tuesday unveiled the G1 mobile phone powered by Google’s Android operating system and bundled with Google software including search, Gmail, Maps, and YouTube. With a large touch screen and a raft of features, the new phone takes direct aim at the iPhone–but will be priced lower at $179 when it goes on sale in the U.S. Oct. 22, with a two-year voice and data plan. Unlike the rival Apple device, it adds a slide-out Qwerty keyboard. The G1 also comes loaded with a version of Amazon’s digital music store offering more than 6 million DRM-free tracks to compete with music powerhouse iTunes. At a splashy launch event in New York, however, executives from Google, T-Mobile and handset maker HTC of Taiwan emphasized that innovative new applications built on the open-source-based Android platform would be key to the device’s success over time. “We’re going to embrace third parties that have really driven the creation of the Internet to create new compelling applications for the mobile Internet,” said Cole Brodman, chief technology and innovation officer at T-Mobile USA. T-Mobile joined with Google and phone manufacturers including HTC last November to create the Open Handset Alliance, an effort aimed at transforming the mobile landscape by promoting open standards and cross-platform development. In addition to T-Mobile, Sprint Nextel was the only other major U.S. carrier to sign on. Neither Verizon Wireless or AT&T have ruled out developing Android phones, but Verizon is also working on a rival open operating system called Linux Mobile that it said in May would be the preferred software for its phones.
READ THE REST OF THIS MEDIAPOST ONLINE MEDIA DAILY ARTICLE BY CLICKING HERE
Yahoo! Promises 'Revolutionary' Ad Platform September 24, 2008
Posted by Mark Blei in : Uncategorized , add a commentWeb giant boasts of a ‘transformative development for the advertising and publishing worlds’
Sept 24, 2008
At a press conference to unveil the newly renamed platform, now called Apt, Yahoo!’s top executives promised a sea change in how advertising is bought and sold across thousands of Internet sites. Yahoo! will introduce Apt widely in 2009, with its 784 newspaper partners using the system by the end of this year.
Hillary Schneider, evp, U.S. operations at Yahoo!, described Apt as a “seminal moment in the industry,” promising it will be a “transformative development for the advertising and publishing worlds” by allowing advertisers to shift focus from properties to audiences.
At the heart of Apt is the ability for advertisers to easily find their desired audiences on Yahoo! and hundreds of other Web sites. The Internet-based platform is designed to take the headaches out of buying, selling and measuring digital advertising.
READ THE REST OF THIS ADWEEK ARTICLE BY CLICKING HERE
GOOGLE’s First Android Phone to Retail for $179: MediaBytes with Shelly Palmer September 24, 2008 September 24, 2008
Posted by Mark Blei in : Uncategorized , add a commentIf you are having trouble viewing our video player, check out MediaBytes on YouTube.
Watch Shelly’s commentary on GOOGLE’s G1 and T-MOBILE’s 1GB of data cap.
ABC scored its highest opening night rating since 1999 with the season premier of Dancing With The Stars. The two-hour event, which featured 82 year old Cloris Leachman, scored a 5.3 rating and 13 share with adults 18-49.
CISCO is expected to unveil a new series of products to unify corporate communications online. The company is developing collaborative communications software for businesses to use to increase efficiency and “speed of decision making.” Cisco, who believes there is a $34 billion market for collaborative business tools, is integrating recently acquired PostPath and Jabber, as well as widgets and high-end video conferencing, into its communications platform.
Word from the YAHOO Board of Directors meeting is that Yahoo is once again interested in a deal with AOL. With stock below $20, some in the Yahoo camp are eager to start negotiations. Fortunately for them, TW CEO Jeff Bewkes is just as eager, and recently said that the fate of AOL will soon be known.
The DIGITAL MEDIA ASSOCIATION announced a new royalty agreement for digital music distribution, focusing solely on streaming services, not download to own. The deal, brokered between the National Music Publisher’s Association, other songwriter’s organizations and the RIAA and DMA, provides a mechanical 10.5% royalty for “interactive and restricted streaming.” The new agreement hopes to set a level playing field for new startups to more accurately pin the business expenses of launching a music streaming site.
