Top Internet Portals to Weather Economic Storm
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Today on MarketingVox August 22, 2008
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MarketingVox Industry Buzz & Snippets 8/21/08
Football on my fone
Ad Networks and Analytics:
- ContentNext, now a Guardian Media property, has released its 2008 Online Advertising Deals Report. Order a copy for a mere $399.
Agencies and Marketing Execs:
- Kent Brownridge has left his role as Maxim/Blender CEO.
- WPP’s GroupM appointed Stephen Allan as worldwide chairman and CEO of MediaCom.
- Another one flees the ‘hoo: Todd Teresi, SVP of Yahoo’s publisher network, has left the company.
Biz Buzz:
- Target has decided to focus more on value and convenience in its marketing, so as not to alienate price-sensitive consumers in a rough economy. This puts the cheap chic darling back on Wal-Mart’s turf.
Legal, Government and Regulation:
- Rockville, MD-based Hillcrest Labs filed a complaint against Nintendo Wii for patent infringement for a hand-held 3D pointing device and another for a navigation interface display system.
- FTC Commissioner Jon Leibowitz expressed awe at the effectiveness of cross-promotional online marketing campaigns targeted towards children, saying that $77 million really gets the job done.
Mobile:
- Sprint made an exclusive deal to represent the NFL brand across its mobile units.
- GPS giant Garmin has partnered with uLocate, maker of Buddy Beacon, the program that uses GPS tracking to find your friends – if they want to be found.
Search:
- Marchex won the “Best Search Engine Marketing Technology Platform for SMBs” award at the Search Engine Strategies conference in San Jose.
- Google Sites swallowed the Indian search market, nabbing 81% of the market with over 1 billion searches. Indian portal Rediff.com ranked fifth, getting just 1.5% of searches.
User Experience:
- Comcast announced plans to slow internet service to its heaviest users for up to 20 minutes during internet “rush hour” after being ordered to find a new way to manage web traffic.
- American Airlines now offers full in-flight broadband service on long-haul domestic flights.
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