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CBS Radio in Web Video Push July 23, 2008

Platform to feature videos, interviews, live performances, breaking news and original programs

July 23, 2008

-By Katy Bachman, Mediaweek

NEW YORK Moving radio one step closer to a visual medium, CBS Radio said it would launch a new video platform for its stations’ Web sites.

The platform, powered by WorldNow, gives CBS’ 140 radio stations the ability to create personalized branded video players to feature station content, such as music videos, artist interviews, live concert performances, breaking news and original programming. It also allows stations to syndicate content or embed clips to be shared via social networking.

The video platform debuted Wednesday on four of the company’s New York stations: WWFS-FM (www.fresh1027.com); WCBS-AM (www.wcbs880.com); WXRK-FM (www.923krock.com); and WFAN-AM (www.wfan.com).

For advertisers, the platform creates new advertising and sponsorship opportunities, including branded players, content, advertorials and in-video advertising.

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