Dynamic Logic Inc. Online Research Blog » Industry Buzz & Snippets: 7/15/08

Industry Buzz & Snippets: 7/15/08 July 15, 2008

Posted by Mark Blei in : Uncategorized , trackback

Estimated value: $30,000

Ad Networks and Analytics:

Cost-per-lead firm Pontiflex launched AdUnit X, custom cost-per-lead banner ads. A screenshot is available on the Pontiflex CPL Blog.
Online ad prices have reportedly fallen for the third consecutive month.

Agencies and Marketing Execs:

Agencies have cut back on across-the-board ad spend since the 9/11 terrorist attacks, according to the ever-insightful Telegraph.
NeverBlue made Mark How its VP of Sales and Business Development. How previously worked with DivX and ACD Systems.
North American Scientific appointed Robin Gibbs to VP of Marketing.

Biz Buzz:

Icahn is upset with Yahoo for its rejection of his joint search buyout offer with Microsoft.

Legal, Government and Regulation:

Antitrust officials from the US Department of Justice are issuing subpoenas for information about the sponsored search deal between Google and Yahoo.
Amgen shall pay $200 million to settle an antitrust lawsuit with Johnson and Johnson. The latter accused Amgen of anticompetitive marketing efforts for cancer medication.

Online Content:

“Obama HOPE,” a media print by artist Shepard Fairey, is up for bid at CharityBuzz, an online auction house. The estimated value is $30,000; the current bid is $60,000. The auction, which ends July 24, supports Art for Life, which supports disadvantage urban youth.
LL Bean has added Bazaarvoice ratings and reviews to its website, llbean.com. The company reportedly garnered 13,000 in five days, following its first email promo effort.
Search engine optimization firm ChaosMap was chosen by Spill.com, an animated movie review site owned by MIVA, to improve traffic, branding and social media expansion efforts.

Publishing:

Print media groups in Asia, Europe and the US — which lost money to internet publications — have begun to outsource copyediting work to companies like Mindworks in India.

Search:

To protect its sponsorship deal with Yahoo from further scrutiny, Google testified Monday that the relationship would not expand its already-sizeable lead in search traffic. “We think we’ll make money, of course,” the executive added with haste.

Social Networks:

Culture Clique, a new social networking site, enables users to terrace product, event and service reviews based on “friends” they trust most.

User Experience:

Sojern Inc. partnered with five airlines to place local advertising on printable online boarding passes. Participants include Delta Airlines and Continental. “We expect to make a nice profit while delighting customers,” said spokesman Mark Bergsrud for Continental in Houston.

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