Print ads preferred by consumers, research reveals June 13, 2008
Posted by Mark Blei in : Uncategorized , trackbackLONDON – Newspaper and magazine ads generate more positive feedback from consumers than rival media, according to new research.
The research, undertaken by Dynamic Logic, claims that more than half of those surveyed view magazine and newspaper ads positively, ahead of outdoor, TV and cinema ads.
Newspaper ads topped the survey, with 53% viewing them positively, ahead of magazines ads ( 51%) and outdoor (50%), while ads on mobile devices and telemarketing ads came bottom of the survey, with just 7% and 6% respectively viewing them positively.
Christina Goodman, director of global marketing and business development at Dynamic Logic, said: “More interruptive or intrusive formats, such as telemarketing and spam, are towards the bottom of the list in terms of consumer appeal.
“What is surprising is the breadth of feelings about different advertising formats. This research shows there is a significant difference between how consumers feel about mobile ads (70% negative) versus newspaper ads (9% negative).”
The research involved more than 350 UK respondents.
Comments»
no comments yet - be the first?