MediaPost Accounts on the Move June 9, 2008
Posted by Mark Blei in : Uncategorized , trackback| Mon, Jun 9, 2008 |
| Sol Melia Hotels and Resorts |
| LGD Communications |
| LGD Communications was selected by Sol Melia Hotels and Resorts to create a brand campaign for the company’s newest resorts, ME by Melia, located in Madrid, Cancun and Cabo San Lucas. |
| TXU Energy |
| TracyLocke |
| TXU Energy tapped TracyLocke as lead agency on its $15 million advertising account. |
| Renault-Nissan |
| In Review |
| Renault-Nissan placed its $1 billion media account in review, looking to consolidate work at one agency. OMD currently handles Nissan’s $200 million account while Carat handles Renault’s $800 million account. |
| Mercury Insurance Group |
| Ground Zero |
| Ground Zero was awarded Mercury Insurance Group’s estimated $50 million advertising account. |
| Jackson Hewitt |
| Zimmerman Advertising |
| Zimmerman Advertising was tapped as lead agency to handle Jackson Hewitt’s $30 million marketing account. |
| Exclusive Resorts |
| In Review |
| Exclusive Resorts placed its $4 million advertising account in review. |
| Global Hyatt Corp. |
| Euro RSCG Worldwide |
| Global Hyatt Corp. and Euro RSCG Worldwide have parted ways. |
| LensCrafters |
| Cutwater |
| Cutwater was awarded creative duties on the $60 million LensCrafters account. DDB Chicago previously handled the work. |
| The N |
| Media Storm |
| Media Storm has been named media agency of record for The N. The agency will be planning off-air consumer campaigns to promote both original and acquired programs for The N and the network’s Web site. Subscribe to Accounts on the Move or More Mediapost Content go to Mediapost.com |
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