Stewart Butterfield's bizarre resignation letter to Yahoo June 20, 2008
Posted by Mark Blei in : Uncategorized , add a commentStewart Butterfield, the co founder of Flickr, has tendered his resignation to Yahoo, along with his wife and co founder Caterina Fake. They recently celebrated a “Vestfest” for their take from the $35 million sale of Flickr to Yahoo
In this email to Yahoo! executive Brad Garlinghouse, Butterfield refers to Yahoo! as a tin-smithing concern, and finds that “there is no place for him as the company left its metallurgical roots. “
The Vallywag article says “This email is classic Butterfield, and that his employees at Flickr would stage dramatic readings of some of his better missives at Flickr’s San Francisco headquarters”
For your TGIF post for this week here is Butterfield’s full resignation letter:VIA Vallywag
2008 06-20 MediaBytes: YAHOO – FIREFOX – LIVE NATION – FCC – SPRINT – ICAHN June 20, 2008
Posted by Mark Blei in : Uncategorized , add a commentIf you are having trouble viewing our video player, check out MediaBytes on YouTube.
Watch Shelly’s commentary on YAHOO’s (NASD: YHOO) executive exodus and it’s potential impact on the search business.
MOZILLA released its new FIREFOX 3.0 browser the other day to record downloads. The browser was downloaded 8,290, 545 times in 24 hours.
LIVE NATION (NYSE: LYV) is negotiating the release of Chairman Michael Cohl. Internal feud between Cohl and other executives over all inclusive 360 deals have been public for weeks and have only fueled animosity. Cohl, a believer in the 360 deal, was actively seeking to expand Live Nations 360 roster, while the board wanted to slow its growth after excessively large deals with Madonna, Jay-Z and U2, among others.
The FCC has given SPRINT NEXTEL (NYSE:S) a break over vacating their 800MHz band. Sprint, who had been running part of their wireless network on wireless band reserved for public safety communications was ordered three years ago that they must move their operation. After restructuring a deal with the FCC, Sprint was allowed to continue to use a small portion of the space, which was segregated for them. Sprint will be forced to completely vacate the premises by July 1, 2009.
As reported, CARL ICAHN’s Icahn Report launched yesterday and the blog finds Icahn to be much like many other bloggers; angry. The activist investors goal is simple: “to expose the worst of corporate America.” With posts like “About CEOs…Survival of the Unfittest” and the “Absurdity of Corporate Board Elections”, Icahn probably isn’t going to be making any new executive friends in the future.
Media Post People On The Move June 17, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Tuesday, Jun 17, 2008 |
Sage Communications tapped SARA LEIMAN to lead its new Media Services Division, serving as vice president, media services. |
Moroch Partners hired ERIN CALKINS as senior supervisor; TRICIA ADKINS as assistant account executive; CLINT WRIGHT, CRISTINA VILLAREAL and RAMZY ZEIDAN as publicity coordinators; and ERICA SIVERTSEN as research data analyst. |
AdGent 007 named TAEK KWON, ERIC LUDWIG, ROB NORMAN and GREG STUART to its global advisory board. |
| AARP named LARRY GANNON as vice president of AARP’s TV and Radio Programming. |
JWT INSIDE/ Washington DC hired ANDY BLENKLE as managing director. |
EDWARD BEHAN has joined FireThread as director of business development and MELINA IACOVONE as director of marketing. |
Critical Mass named JASON THEODOR creative director. Most recently, Theodor served as interactive creative director at Ogilvy and MacLaren McCann. |
Accentmarketing promoted YARELI ESTEBAN to group vice president, management supervisor; SERGIO RODRIGUEZ to vice president, group creative director; CHRISTY SCHIFFER to vice president, group account director; and KURT KRUGER to group account director, Chevy regional advertising and fulfillment. |
Avenue A | Razorfish Los Angeles named JASON WANG as a technology director. |
Discovery Communications named BRAD SINGER its senior executive vice president and chief financial officer. He joins the company from American Tower Corporation, where he most recently served as chief financial officer and treasurer. |
TIMOTHY CASTREE joined MediaVest as executive vice president, managing director. Castree will lead MediaVest’s AORs for Mars and Wendy’s. Most recently, Castree served as managing director and CEO of Leo Burnett Sydney, where he worked with such clients as Procter & Gamble, McDonalds and Subaru. |
STEPHEN MOORE joined IAC Ad Solutions as director of sales, western region, from BusinessWeek, where he served as Southern California manager. |
LevLane Philadelphia hired KATIE ROSE THORNTON as account manager on the Taco Bell account. |
| SUSAN LYNE has stepped down from her posts as president and chief executive officer at Martha Stewart Living Omnimedia. Replacing her as co-CEOs are WENDA HARRIS MILLARD, currently president of media, and ROBIN MARINO, president of merchandising. |
JAY WOODRUFF was named editor in chief of Maxim.com, the digital companion to Maxim magazine. Woodruff was most recently managing editor of EW.com. |
Creative Civilization named SERGIO H. SALINAS as executive vice president. Most recently, Salinas served as executive vice president and general manager of Hearst Corporation’s, San Antonio Express-News. |
Euro RSCG Worldwide named PHIL BUEHLER as chief market scientist. Prior to joining Euro RSCG, Buehler was the director of account planning at mcgarrybowen, where he oversaw strategic planning services for Chevron, Verizon and Marriott. |
Avenue A | Razorfish New York promoted HANS NEUBERT to executive creative director and MARC LUCAS to group creative director for digital marketing programs. |
Newscom named DAVID YOUNG as vice president of sales and promoted TOM BANNON to vice president for business development. For more great MediaPost content and great Newsletters click HERE |
2008 06-17 MediaBytes: VERIZON – TIGER WOODS – NBC – ADOBE – EA – TAKE TWO – BRIGHTCOVE – MOVE NETWORKS June 17, 2008
Posted by Mark Blei in : Uncategorized , add a commentWatch Shelly’s commentary on VERIZON’s (NYSE: VZ) decision to block access to the Usenet hierarchy.
Tiger Wood’s helped NBC (NYSE: GE) receive the highest overnight ratings for the US Open in six years. The golfer, whose quest for the US Open spilled over into Monday, is responsible for a 21% increase over last years ratings, as well as the third best for a Sunday in U.S. Open history.
ADOBE’s (NASD: ADBE) second quarter profit rose 41%. The software manufacturer reported $272.7 million of income compared to $223.3 million a year ago. Adobe’s profit is a result of a demanding world market, which makes up roughly half of Adobe’s consumers.
ELECTRONIC ARTS (NASD: ERTS) deadline to acquire TAKE-TWO INTERACTIVE (NASD: TTWO) has come and gone again. The video game manufacturer is expected to extend its $2 billion bid for Strauss Zelnick’s GTA-4 money machine, which has been holding out for more money. Take-Two has already shipped 11 million copies of Grand Theft Auto 4, which should give Take-Two some negotiating leverage.
BRIGHTCOVE has gutted and rebuilt its streaming video player for better long-form capabilities. Brightcove, which is popular with news content producers and short form producers like TMZ, is making a move to acquire more long-form content partners. The move is directly targeted at competitor MOVE NETWORKS, who provides the player for ABC, FOX, the CW and ESPN.
Media Post Accounts On The Move June 16, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Mon, Jun 16, 2008 |
| Michelin |
| TBWA/Chiat/Day |
| Michelin is expected to award creative duties on its $45 million advertising account to TBWA/Chiat/Day. Campbell-Ewald previously handled the work. |
| AutoTrader.com |
| Critical Mass |
| Critical Mass has been named interactive agency of record for AutoTrader.com. |
| Dash Navigation |
| BuderEngel |
| BuderEngel has been awarded the Dash Navigation account, following a review. Campaign elements will include broadcast TV, online banners and other non-traditional marketing. |
| TrueCredit.com |
| Cramer-Krasselt |
| TransUnion’s TrueCredit.com named Cramer-Krasselt its creative and media agency of record. C-K’s public relations arm, CKPR, will handle national public relations duties. The agency will handle all marketing communications strategy and execution for TrueCredit.com, spanning traditional advertising, interactive, direct response, public relations, and media buying and planning out of its Chicago headquarters. The account is estimated at $7 million. |
| LongHorn Steakhouse |
| Grey New York |
| Grey New York was named agency of record for LongHorn Steakhouse. |
| Mitsubishi |
| Traffic |
| Mitsubishi Motors North America tapped Traffic to handle creative chores on its $185 million account. BBDO West previously handled the account and did not defend. |
| Nike Canada |
| Organic |
| Nike Canada named Organic its digital agency of record to lead all interactive work. |
| Sierra Nevada |
| Carmichael Lynch |
| Carmichael Lynch has added Sierra Nevada to its roster. This is Sierra Nevada’s first alliance with a major advertising agency. |
| The Melting Pot |
| Push |
| Following a national review, Push was named creative agency of record for The Melting Pot, fondue restaurants located throughout the U.S. For more great MediaPost content and great Newsletters click HERE |
2008 06-16 MediaBytes: APPLE – IPHONE – GOOGLE – ANDROID – AT&T – TIME WARNER- AOL – FCC – SIRIUS – XM – ASSOCIATED PRESS June 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentRead Shelly’s commentary “Of iPhones and Androids: A Tale of Two Business Models” on the blog.
Watch Shelly’s commentary on AT&T’s (NYSE: T) plan to charge extra for “abnormally high usage.”
TIME WARNER (NYSE: TWX) CEO Jeff Bewkes is looking to sell AOL. Last week at a Deutsche Bank conference, Bewkes hinted the sale of AOL’s dial up business, which insiders believe could be acquired by EARTHLINK (NASD: ELNK). While AOL is a dying business, private equity firms are looking to milk the company for its 8.7 million subscribers, which netted the service $539 million in first quarter revenue.
FCC Chief Kevin Martin has OK’d the $5 billion merger of SIRIUS (NASD: SIRI) and XM (NASD: XMSR). Martin recommended the approval of the merger citing that the companies must desginate 24 channels to noncommercial and minority programming, also securing a three year price fix for consumers. Even though Martin has OK’d the merger, the deal still has to be cleared by four other FCC commissioners, who have kept especially quiet on their opinions.
The ASSOCIATED PRESS will issue guidelines to bloggers as to what is acceptable regarding excerpts and quotations from AP articles. The move comes after the AP went after the Drudge Retort for linking to an AP story with short quotations via reader submissions. While reference to AP articles generally falls under the fair use exception to copyright law, the AP is threatening to sue anyone who infringes on their copyright guidelines.
The FCC has revised the way it defines broadband capabilities. The old definition ear marked 200kbps as ‘high speed broadband’, while the agency will now label anything between 200kbps to 768 kbps as ‘first generation data.’
Visible Measures and Dynamic Logic to Collaborate for Internet Video Ad Benchmarking- Joint Projects to Explore Relationship Between Brand and Behavio June 16, 2008
Posted by Mark Blei in : Uncategorized , add a comment BOSTON, June 16 /PRNewswire/ — Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, and Dynamic Logic, the leading digital ad effectiveness research company, today announced that they will jointly work on projects to provide marketers with an unprecedented view into both the branding impact as well as the behavioral impact of online video advertising. The new relationship is built around a shared interest in helping marketers understand how digital video advertising campaigns impact overall brand perception. Many marketers are beginning to recognize the potential of Internet video as a platform for building brands and delivering messages. The medium’s extraordinary popularity with viewers has been fueled by the breadth of available content, the flexibility of the user experience, and the viral nature of video sharing. Research firm eMarketer projects more than 85% of the U.S. Internet population will consume Internet video by 2011, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was introduced in the early 1950s. However, the industry is now exploring how to effectively measure and monetize the medium, and standards for gauging success have yet to be established. “With Dynamic Logic’s extensive background in online ad effectiveness research, they are a natural choice to partner with Visible Measures in our ongoing efforts to determine the true value of Internet video as an advertising medium,” said Brian Shin, Visible Measures’ co-founder and CEO. “We are looking forward to collaborating on projects that will offer our customers the data and insight to make a solid business case for future digital video advertising investments.” “Television has always been seen as a great brand building medium,” said Ken Mallon, Dynamic Logic’s vice president of advertising effectiveness consulting. “We are excited about the synergistic value we can bring in understanding the relationship between brand and behavior for online video.” Earlier today, Visible Measures announced the availability of VisibleCampaign, a technology-enabled service offering designed to provide advertisers and agencies with fundamental campaign success measures like viral reach and audience engagement. By conducting joint research projects, Dynamic Logic and Visible Measures will now offer the market the ability to create an end-to-end view on how viral reach and audience engagement affect the core areas of brand impact including brand recall, perception, and purchase intent. “As our clients continue to expand their investment in brand content and Internet video, we need to be able to determine the impact of this type of content, as well as to capture learning to identify what drives highly engaging experiences,” said Terry Cohen, senior vice president of strategy and analytics at Digitas, a leading digital marketing agency. “We’re looking forward to working with both Dynamic Logic and Visible Measures on measuring the effectiveness of upcoming digital video-focused ad campaigns.” About Dynamic Logic Dynamic Logic (www.dynamiclogic.com) is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic’s research includes: AdIndex(R) to test and analyze digital advertising, CrossMedia Research(TM) to evaluate multimedia campaigns, MarketNorms(R), a syndicated ad effectiveness planning and benchmarking database, and Link(TM) for Digital, an online copy-testing solution developed jointly with Millward Brown. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Providence, London, Paris, Frankfurt and Hong Kong. Clients include leading marketers, advertising agencies and media companies. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. About Visible Measures Visible Measures is the independent third-party measurement firm for Internet video publishers and advertisers. Our patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. By capturing every video interaction by every viewer in every video, we provide organizations with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com. Website: http://www.visiblemeasures.com/
Website: http://www.dynamiclogic.com/
Visible Measures, Dynamic Logic Ink Online Ad Research Dea ( via TV week News) June 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentOnline video measurement firm Visible Measures struck a partnership with online ad research firm Dynamic Logic to measure the branding and behavioral impact of online video advertising, the companies announced today.
Dynamic Logic measures marketing effectiveness and Visible Measures provides detailed data on online video viewing. The partnership has the potential to offer more detailed insight into the growing online video market.
Advertising experts have said that specific and detailed measurement of online video will help grow the market.
Advertising in streaming video is the fastest-growing segment of the interactive ad market and should hit sales of $7.2 billion in 2012, according to Forrester Research. That’s up from $471 million in 2007.
Visible Measures also introduced Visible Campaign, a new tool that measures the viral reach and audience engagement of Internet video ad campaigns. Visible Measures will do this by tapping into a database that tracks video performance of 80 million unique videos on 150 video-sharing sites. The tool will measure how audiences engage with campaigns on those sites.
M0re great TV News content HERE
Print ads preferred by consumers, research reveals June 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentLONDON – Newspaper and magazine ads generate more positive feedback from consumers than rival media, according to new research.
The research, undertaken by Dynamic Logic, claims that more than half of those surveyed view magazine and newspaper ads positively, ahead of outdoor, TV and cinema ads.
Newspaper ads topped the survey, with 53% viewing them positively, ahead of magazines ads ( 51%) and outdoor (50%), while ads on mobile devices and telemarketing ads came bottom of the survey, with just 7% and 6% respectively viewing them positively.
Christina Goodman, director of global marketing and business development at Dynamic Logic, said: “More interruptive or intrusive formats, such as telemarketing and spam, are towards the bottom of the list in terms of consumer appeal.
“What is surprising is the breadth of feelings about different advertising formats. This research shows there is a significant difference between how consumers feel about mobile ads (70% negative) versus newspaper ads (9% negative).”
The research involved more than 350 UK respondents.
iMedia talks about Conquering kid culture online June 12, 2008
Posted by Mark Blei in : Uncategorized , add a commentDesigning sites for kids isn’t child’s play — it takes a careful balance of usability, creative intuition and regulatory compliance.
They represent an internet population that’s expected to balloon to nearly 38 million in 2008. Yet in many ways, they’re the hardest online audience to reach. They’re kids, and they’re at the heart of a riddle that’s been troubling online marketers for years: How can we effectively engage them on the web?
The emergence of new internet technologies and trends has provided us with some good options for increasing children’s awareness of our products and brands. Marketers have been developing all manner of virtual worlds, online communities, social networks and online gaming destinations in an effort to attract and retain the attention of kids aged 3 through 17. The movement toward creating kid-friendly virtual worlds in particular has been likened to an online gold rush, as businesses recognize the potential of these sites to draw millions of dedicated young users each month.
