| Pep Boys |
| Zimmerman Advertising |
| Pep Boys awarded Zimmerman Advertising its estimated $85 million marketing account. |
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| Ruth’s Chris Steak House |
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| Ruth’s Chris Steak House tapped Merkley + Partners to handle creative duties on its $5 million advertising account. |
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| L.L. Bean |
| In Review |
| Modernista, Cramer-Krasselt, GSD&M Idea City, Cutwater and McKinney are the five agencies competing for L.L. Bean’s $30 million advertising account. |
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| Hastens Sangar AB |
| Barker/DZP |
| Barker/DZP was named global agency of record for Swedish luxury bed maker, Hästens Sängar AB. The global budget is $10 million. |
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| Mitsubishi Motors North America |
| In Review |
| Mitsubishi Motors North America placed creative and digital chores from its $190 million U.S. advertising account in review. BBDO West currently handles creative and will not defend. Organic handles interactive work. |
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| Brinker Capital |
| Stein Rogan + Partners |
| Following a review, investment management firm Brinker Capital named Stein Rogan + Partners its interactive agency charged with redeveloping its Web site. |
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| Carnival Cruise Lines |
| In Review |
| Arnold, Euro RSCG, Kirshenbaum Bond + Partners, DraftFCB, McCann Erickson, Deutsch and BBDO are the seven agencies vying for Carnival Cruise Lines’ U.S. marketing services account. |
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| Massachusetts Energy Consumers Alliance |
| Kelliher Samets Volk |
| The Massachusetts Energy Consumers Alliance named Kelliher Samets Volk Boston as its first agency of record. Billings were not disclosed. |
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| Wachovia |
| In Review |
| Wachovia placed its $145 million media and creative account in review. Carat currently handles the media account and Mullen handles creative chores. |
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| Heavenly Mountain Resort |
| McGarrah/Jessee |
| Heavenly Mountain Resort in Lake Tahoe tapped McGarrah/Jessee to handle its U.S. branding efforts. The agency will handle TV, radio, print and direct mail advertising, along with media buying and planning duties. |
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