| Mon, Feb 11, 2008 |
| L.L. Bean |
| In Review |
| L.L. Bean placed the creative portion of its $40 million account in review. The agency does not have a creative agency of record but uses a series of agencies for its assignments. |
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| Atlantis |
| In Review |
| Citing a conflict, BBDO has withdrawn from the Atlantis Paradise Island resort review. Merkley + Partners and ML Rogers remain in contention for the $20 million account. |
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| Benjamin Moore |
| AKQA |
| Paint manufacturer Benjamin Moore selected AKQA as its interactive agency of record. The agency will be working with Benjamin Moore on its overall digital strategy, which includes web development projects as well as the integration of digital into its marketing mix. |
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| Bank of America |
| In Review |
| OMD; Starcom, pitching with sister shop Digitas; Universal McCann; and Avenue A/Razorfish are vying for the media portion of Bank of America’s $250 million account. |
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| LendingTree |
| Euro RSCG |
| Euro RSCG was tapped as lead creative agency on LendingTree’s $225 million ad account. Incumbent Mullen continues to handle media planning and buying via its mediaHUB unit. Mullen will also handle select creative projects. |
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