RIAA – Google – CBS – Apple – WGA – MediaBytes February 27, 2008 February 27, 2008
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THE RECORDING INDUSTRY lost a major ruling in Atlantic v. Brennan when a federal judge in Connecticut ruled that merely making music available to other users is not evidence of copyright infringement. The judge also found that no proof of infringement was supplied by the record companies that brought the suit. With two of three findings going to the defendant, the case was thrown out.
GOOGLE suffered a 7% drop in ad clicks from December to January and a .3% drop year over year according to comScore. Clicks also declined 7% between November and December. Wall Street responded to the news by hammering down Google’s stock by as much as 8% during trading on Tuesday. While the company has not verified comScore’s findings it did officially report substantially slowed growth during the fourth quarter. The cause may be any number of factors, from a tightening economy to increased success in battling click fraud.
CBS reported a 15% decline in Q4 revenue and flat ad revenue due to slowdowns in TV and radio. Les Moonves said that the company would cutback on pilot expenditures, calling them “vastly overrated.” He also tried to ease concerns about the slowing TV business by saying that “Network TV will always be a must-buy” for advertisers. (Maybe.) In other TV-slowdown news, DISH saw a 76% decline in subscriber gains during Q4.
APPLE announced that iTunes has become the number two music retailer in the US, trailing only Wal-Mart in music sales during 2007. The store has 50 million customers and has sold 4 billion songs to date. The iTunes juggernaut continues.
THE WGA ratified the new contract with the AMPTP with 93% of members voting to approve the deal. The contract is retroactive to February 13th and will be in effect until May 2, 2011. And the focus shifts to SAG.
NBC UNIVERSAL will soon close the beta period for NBC Direct. The download service will officially launch sometime this quarter, though no specific date has been announced. NBC Direct will offer automatic copy-protected downloads of top NBC shows, including “The Office” and Conan O’Brien. Let’s hope they fulfill the promise of Mac support in a reasonable time frame.
ESPN will offer substantial online coverage of its first Masters tournament. Live streaming of the event will be offered to the handful of people that can actually access ESPN360.com. For the rest of us, video exclusives will be posted on Masters.org and live “look ins” will be available on ESPN.com. There will be blogs, live audio updates, chats and pretty much anything else you an imagine. Except, of course, access to ESPN360.
Get the full story at http://www.Media30.com
MediaPost People on the Move February 26, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Tuesday, Feb 26, 2008 |
| NetShelter Technology Media promoted TODD CARVILLE from national sales director, to the newly created position of senior vice president, sales. |
Titan Worldwide promoted EVAN RICHHEIMER to New York sales manager. |
90octane promoted JESSICA SHEPHERD to project manager. In addition LAUREN KLOSTERMANN and CHRISTY ROTH were promoted to senior marketing coordinators. |
TOM VAN DAELE joined TBWA/Chiat/Day Los Angeles as creative director. In addition, BRIAN FRIEDRICH was named associate creative director. Friedrich joins the agency from Lowe, where he oversaw the Unilever accounts. Returning to TBWA/Chiat/Day for the third time is KEN PAPPANDUROS, who will serve as senior copywriter on the Nissan team. Lastly, JASON BUSA was named associate creative director on the Infiniti account, moving from TBWAMedia Arts Lab. |
Crispin Porter + Bogusky promoted COLIN DRUMMOND to vice president, director of culture and business insights. In addition, TOM BIRK moves from vice president, co-director, cognitive and cultural radar, to an expanded role within the MDC Partners network where he will serve in the newly formed position of director, strategic partner initiatives. |
| Rodale named FABIOLA ARREDONDO to the company’s board of directors. |
Organic named STEVE KERHO as vice president of analytics, media, and marketing optimization to lead the agency’s media strategy, analytics and marketing optimization work on the West Coast. |
R&R Partners named MARK HIEGEL as managing partner in the firm’s Phoenix, Arizona office. |
Kelliher Samets Volk named DOTSY EVANS as associate creative director for its Boston office. |
| Mintz & Hoke Communications Group hired MANNY RODRIQUEZ as an art director. |
Red Tettemer named SUSAN FORTIN as account director; CARLA MOTE as svp, executive director; JENNIFER OSTRICH as vp, director account management; KELLY KVITKA as group account director; and WICK VIPOND as senior account executive. |
OgilvyAction hired MARK SINGER to lead the development of the Digital Last Mile Activation practice in North America and KEN FEATHERSTON as director of shopper marketing. |
Gospel Music Channel named PHILIP MANWARING as vice president of digital media. |
Universal McCann named HAMISH KINNIBURGH as global communications planning director. He joins the agency from Ingram New York, where he served as a senior brand and communication strategist. |
| ION Media Networks named JOHN HEFFRON as senior vice president of networks distribution. |
Moroch promoted TERRY NUTTER to senior account director; KAMRON MOORE to senior account supervisor and hired NICOLE SANCHEZ as account supervisor; JAMIE YARNELL as account executive; RYAN BEALS as art director; and AJ Franks as movies publicity junior account executive. |
Minyanville named JORDAN STEIN as its managing editor. Stein most recently served as managing editor for Stuff Magazine. |
Draftfcb hired MARY CROSSE as new business director. She joins the agency from Mcgarrybowen, where she served as director of project management. |
JEFF BATTERTON was named new media director for NewBirth Creative. |
WENDA HARRIS MILLARD, president, media, of Martha Stewart Living Omnimedia has joined ContextWeb’s board of directors. |
OpenX named former AOL Chairman & CEO JONATHAN MILLER to its chairman of the board. |
| Riot/New York named BRENT HOLT as executive producer. |
Rodale hired JOHN MCCARTHY as vice president, Rodale Direct, for Women’s Health, Best Life, Runner’s World, Running Times, Bicycling, and Mountain Bike. Most recently, he was senior vice president of consumer marketing at Source Interlink Media. |
LIME public relations + promotion elevated GABE BANNER from account director to promotions director; and hired SARAH DELUCA and AMANDA RUYMEN as account managers. |
JOHN MAXHAM joined DDB Chicago as group creative director. Most recently, he was chief creative officer at Maiden Lane in San Francisco. |
Ames Scullin O’Haire named MICHELLE EVANS as media director. Most recently, Evans was vice president, planning director at Initiative Media Worldwide in Atlanta. | >
Toth Brand Imaging promoted PERDY TICKNOR to group account director, up from account supervisor. |
| PointRoll named JASON TAFLER as CEO and DEANN HARVEY as svp of global sales. |
GSD&M Idea City named DAVID HENNAGIN as senior vice president, direct services, to lead the agency’s direct response marketing group. He joins the agency from Bernstein-Rein Advertising in Kansas City. |
| JOHN MONTGOMERY was promoted to chief operating officer of GroupM Interaction North America, a new position. Since 2005, Montgomery has served as worldwide CEO of GroupM’s MindShare Interaction. |
AMY CHERNOFF was named vice president, publisher of American Profile and director of corporate sales at Publishing Group of America, a new position at the company. |
Real Advertising in 2008? February 13, 2008
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By Mark Blei
While looking at my Blogroll today I noticed that Giles Rhys Jones of Ogilvy London had been over taking a peak. Giles has a really excellent blog himself called Interactive Marketing Trends that I highly recommend. As bloggers are wont to do, I scanned over some of his content and found two great clips, one of them a funny little clip about WPP which I would post but won’t for fear my boss will steal my shoes when I’m wondering off for coffee, and then I caught this great video that was done by a group called Improv Everywhere.
Which Giles said and I agree was a great example of what he calls “real advertising” and compared it to the Sony Bravia Ad recently . It’s interactive clips like this that also bring the audience into the making of it, and by showing the crowd reaction from the perspective of the makers of the film, make it even more engaging to the viewer as they feel like they are part of the process of the creation of the art and less a passive viewer.
He also pointed out that 2008 could be the year that this new field of reality advertisement takes hold, which Giles postulates and I agree is a great way to spread both WOM and Viral advertising and shows how people can use sites like YouTube as a vehicle for their advertisement and both entertain and keep viewers engaged and looking for more.
Well done Giles! My curiosity however is peaked, and I must ask what Nick at Dartington meant when he commented on the WPP clip’s relevancy being due to the fact that he actually had an exotic dancer on stage recently.
Tell Nick to call me about any openings he might have in whatever department requires exotic dancers. I’m obviously in the wrong end of this industry .
This posting is a personal opinion article by Mark Blei who is in Business Development for Dynamic Logic Inc and the author of this blog. None of the content of this article is meant to be an opinion of Dynamic Logic, It’s parent company Millward Brown or anybody but the writer.
WGA – Yahoo! – Congress – Microsoft – Senators – MediaBytes February 13, 2008 February 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentTHE STRIKE is officially over. WGA members voted to return to work today and contract ratification is expected to conclude on February 26th. Next up: SAG contracts expire in June.
YAHOO confirmed its rumored $160 million acquisition of Maven Networks and its online video ad platform. Meanwhile, both TechCrunch and Silicon Alley Insider are reporting that Yahoo has been meeting with News Corp in “marathon sessions” over an arrangement that would help avoid a Microsoft takeover. The deal includes a plan to outsource search advertising duties to Google. However, the Wall Street Journal is reporting that Google has lost interest in such an arrangement, fearing regulatory scrutiny. Takeover or no takeover, Yahoo’s 1,000-employee reduction has begun.
CONGRESS saw the introduction of the Internet Freedom Preservation Act, which seeks to enforce net neutrality. The bill would give the FCC the power to ensure that Internet service providers treat all traffic equally. Meanwhile, Comcast defended its right to throttle connections to file-sharing services in formal comments issued to the FCC, saying the the practice is necessary to keep a small minority of users from slowing down the entire network.
MICROSOFT supplied FCC engineers with prototypes to test the viability of using the “white space” spectrum between channels for wireless broadband. The device broke down on two consecutive days of testing last week. Last summer, Microsoft supplied an earlier device for testing white space use. That one broke down too. Microsoft is “not exactly sure” what the problem is – but the failures are casting doubt on the white space initiative.
SENATORS have sent a letter to George Bush asking him to create a special DTV transition task force headed by Kevin Martin, claiming that consumers don’t yet understand that analog TV will stop working on February 17, 2009. In related news, Democrats in the House of Representatives are urging the NTIA to extend the life of digital-to-analog converter coupons. The coupons currently expire after three months.
Get the full story at http://www.Media30.com
Banner Ad Clickers Not Like Other Web Users: Study February 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentBy Richard H. Levey
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
This group differs in others ways from the general Internet-using population as well. While they spend four times as much time online as less-enthusiastic clickers, their spending does not reflect this level of online participation, according to the study.
They are also more likely to visit auction, gambling and career services sites than less-enthusiastic banner ad clickers.
Furthermore, there didn’t appear to be any correlation between measured attitude towards a brand and the number of times an ad for that brand was clicked. Research sponsors Starcom USA (a media agency); behavioral targeting network Tacoda, and digital consumer insight company comScore suggested digital campaigns that have a branding objective should reconsider optimizing for high click rates, as doing so does not necessarily improve campaign performance.
“While the click can continue to be a relevant metric for direct response advertising campaigns, this study demonstrates that click performance is the wrong measure for the effectiveness of brand-building campaigns,” said Erin Hunter, executive vice president at comScore, in a statement.
There were several anomalies that tipped off the research. For instance, women traditionally are much more likely than men to participate in online sweepstakes. Yet sweepstakes players click through offers for products that skew male – such as electric shaves, sports memorabilia, home repair items at the like – much higher than other groups do.
Hunter continued, “For many campaigns, the branding effect of the ads is what’s really important and generating clicks is more of an ancillary benefit. Ultimately, judging a campaign’s effectiveness by clicks can be detrimental because it overlooks the importance of branding while simultaneously drawing conclusions from a sub-set of people who may not be representative of the target audience.”
Is there any benefit this group can offer marketers? Well, if exposure, as opposed to sales, is a goal, heavy clickers tent to spend five times as many minutes, and view eight times as many Web pages, as non-clickers. They may not be buying in proportion to their clicks, but they certainly are looking.
Google adsense Key Word testing February 13, 2008
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The below phrases are part of an internal experiment to determine which keywords bring up which google adsense ads..which is why there are adsense ads on this blog
People on the move. February 12, 2008
Posted by Mark Blei in : Uncategorized , add a commentMediaspace Solutions named RANDY GRUNOW as vice president of newspaper programs.
Draftfcb New York hired IRA HELF as executive vice president, executive director of Data and Analytics. Helf joins the agency from Ogilvy where he most recently served as managing director, marketing analytics and technology.
TV Guide Network named TIMOTHY RUSSELL as vice president, national advertising sales. Russell most recently worked for the Tennis Channel, where he led its sales team.
_____________________________________________________________________________________ CHRIS HENDERSON joined BBDO Minneapolis as creative director of its newly formed Proximity Minneapolis unit. He joins the agency from Colle+McVoy in Minneapolis where he served as interactive creative director.
WhitePages.com named YOUNG LEE as vice president of business development.
Woods Witt Dealy & Sons named DANIEL GEARITY as art director.
Rodale elevated JIM BERRA to senior vice president and publisher, Rodale Online. Berra joined Rodale in 2005 as senior vice president, brand & customer marketing.
STEPHEN HILLWIG joined Titan Worldwide as senior vice president/North American operations director.
BRAD BALL, a former senior executive at Warner Brothers, McDonald’s, and Moroch Partners, has joined NASCAR as vice president of entertainment and marketing for NASCAR and the NASCAR Media Group.
Traffic Marketplace opened a Chicago office, promoting MONICA RODRIGUEZ-GERBER to director of sales, Midwest, to lead the initiative. Rodriguez-Gerber previously managed corporate-wide sales efforts at Ticketmaster. MIKE OBRZUT was named senior account executive and MEGHAN KEELY-BARR was named account executive.
Cramer-Krasselt hired PATTY COHEN as senior vice president/group account director. She joins C-K from Energy BBDO/Chicago, where she served as senior vice president/client service director leading the LaSalle Bank business.
Stand Advertising hired EMILY MOROSI as production coordinator on all accounts.
Kelliher Samets Volk added REBECCA TEHRANI as a brand manager in its Boston office.
Mintz & Hoke Communications Group has hired SARA-BETH DONOVAN as a senior media planner. Previously, Donovan worked with Keiler & Company as an associate media director.
CRAFT magazine hired TINA BARSEGHIAN as editor-in-chief.
Discovery Communications named KATHLEEN KAYSE as executive vice president, digital media sales. Kayse was most recently executive vice president, marketing solutions for AOL’s Platform-A organization.
R/GA named JANA GEARY as group director, production in its London office. Prior to joining R/GA, Geary served as the head of digital production for OgilvyOne in London.
Wizzard Media named PAUL KHOLODNY as an advertising sales representative in New York.
JACQUELINE GRAZIANO joined MediaMax Network as vice president of marketing. She was previously at AARP Media Sales where she was director of sales development.
JEFF VINICK was promoted from creative director to executive creative director at Renegade and ASIA GILES joined the company as creative director.
ELEO HENSLEIGH has been named chief marketing officer at ION Media Networks.
IMG named CARMI ZLOTNIK as head of global media operations and JOHN PENNEY as head of global media strategy.
Draftfcb Chicago elevated CHRISTINE LINDQUIST, BROOKE SKINNER, INGA STENTA and MICHELLE STOESSEL to vice presidents.
SUZANNE SKOP was promoted to vice president of NE sales at MySpace. She previously served as eastern director of sales.
DOUG BARRETT was named east coast sales director for EW.com.
LUKE HAYMAN has been named creative consultant and KATE ELAZEGUI has been named design director at Radar.
UrbanDaddy hired BENJAMIN SULZER as west coast sales manager. Most recently, Sulzer was a strategic account manager for IAC.
SETH SILVER, former executive producer of Heavenspot and associate creative director of Novocom, has joined The Selling Source, Inc. as creative director.
STEVEN GRSKOVIC joined Hill Holliday as associate creative director. Grskovic will assist in leading the agency’s creative endeavors for Dunkin’ Donuts. He joins the agency from Publicis Seattle where he was senior art director and worked on campaigns for T-Mobile and the Washington State Lottery.
Travel Ad Network launched an office in the UK and tapped RAY WITTER to run the office. Witter most recently served as sales director for Allegran/Vivid Medianet.
OLSON named TIM GILLINGHAM as creative director; and promoted BRIEN GRANT from creative director of interactive, to vice president, group creative director.
Accounts on the Move February 11, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Mon, Feb 11, 2008 |
| L.L. Bean |
| In Review |
| L.L. Bean placed the creative portion of its $40 million account in review. The agency does not have a creative agency of record but uses a series of agencies for its assignments. |
| Atlantis |
| In Review |
| Citing a conflict, BBDO has withdrawn from the Atlantis Paradise Island resort review. Merkley + Partners and ML Rogers remain in contention for the $20 million account. |
| Benjamin Moore |
| AKQA |
| Paint manufacturer Benjamin Moore selected AKQA as its interactive agency of record. The agency will be working with Benjamin Moore on its overall digital strategy, which includes web development projects as well as the integration of digital into its marketing mix. |
| Bank of America |
| In Review |
| OMD; Starcom, pitching with sister shop Digitas; Universal McCann; and Avenue A/Razorfish are vying for the media portion of Bank of America’s $250 million account. |
| LendingTree |
| Euro RSCG |
| Euro RSCG was tapped as lead creative agency on LendingTree’s $225 million ad account. Incumbent Mullen continues to handle media planning and buying via its mediaHUB unit. Mullen will also handle select creative projects. |
Anytime they want to bring email back up I'll happily stop February 8, 2008
Posted by Mark Blei in : Uncategorized , add a comment[youtube=http://www.youtube.com/watch?v=QFI1NMr_Gow&rel=0&color1=0xd6d6d6&color2=0xf0f0f0&border=0]
Well,,,what do you expect the email servers have been down for awhile. February 8, 2008
Posted by Mark Blei in : Uncategorized , add a comment[youtube=http://www.youtube.com/watch?v=3rLh2G0C8yw&rel=0&color1=0xd6d6d6&color2=0xf0f0f0&border=0]
